by Sean Owen | Nov 20, 2022 | Academic, Banking, Commercial, Franchise Or Multi-Location, SmarterPrint
There is a common misconception that if you are doing digital marketing then you do not need to have print marketing in your strategy. This however is far from the truth, since print plays an important role in reaching your consumers. Print also yields some of the...
by Sean Owen | Jan 21, 2020 | Banking, Commercial, SmarterPrint
There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...
by Sean Owen | Dec 1, 2019 | Banking, Commercial, News
EDDM – Every Door Direct Mail The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many bank marketers are not familiar with. Yet, they...
by Admin | Nov 11, 2019 | Banking, Commercial, News
Variable Data To Drive Banking Relationships You already know that utilizing your customers’ data in your digital and print advertising campaigns is crucial for response rates which will translate into more accounts and deeper relationships, but how can you make...
by Sean Owen | Nov 1, 2019 | Banking, Commercial, News
Lead Nurture Programs How easy is it to find the world’s best business development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually close the deal. In banking, you...
by Admin | Oct 31, 2019 | Banking, Commercial, News
Creative Print Techniques Die Cutting and White Ink Expressing your creative side is both easier and more challenging when you add tons of technical production methods into the picture. As science continues to develop new substrates, inks and finishing surfaces, and...
