by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us...
by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
Many have forgotten the power and impact of the classic business card. There was once a time when everyone carried a collection of these in their pocket. The best networkers still do. That’s because business cards are the simplest and most effective way to cut through...
by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
The creation of an omnichannel marketing campaign can be more complicated and incrementally more expensive. Many marketers believe a fully digital campaign will do the job, but they are more often than not drastically reducing their campaign’s effectiveness. Print is...
by Shannen Batula | May 29, 2019 | Commercial, News, SmarterPrint
We have some exciting news! We are happy to announce that on May 20th Ben Franklin Printers (BFP) of Manchester, NH merged their operations and team with us. We are excited about this merger since these two teams are so perfectly aligned. We share many core values and...
by Shannen Batula | May 29, 2019 | Commercial, Content, News, SmarterPrint
The point of sale is one of, if not the most crucial, places in all of marketing. It is at this moment a consumer decides whether or not to buy your product. You better bring your A-game! POS advertising can take place in many shapes and forms, but the classics...
by Shannen Batula | May 28, 2019 | Commercial, Content, News, SmarterPrint
It’s a scientific fact that our brains are wired to respond positively to direct mail. Unlike digital ads, mail taps into a neurological process that is designed to trigger an action, meaning direct mail is more effective at driving a specific behavior. While this may...
