by Shannen Batula | Sep 22, 2020 | Commercial, SmarterPrint
The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...
by Shannen Batula | Aug 7, 2020 | Commercial, SmarterPrint
Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...
by Shannen Batula | Mar 2, 2020 | Commercial, Content, SmarterPrint
It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is c, magazines! 91% of American adults...
by Shannen Batula | Feb 28, 2020 | Commercial, News, SmarterPrint
Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...
by Sean Owen | Jan 21, 2020 | Banking, Commercial, SmarterPrint
There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...
by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us...
