by Shannen Batula | Mar 2, 2020 | Commercial, Content, SmarterPrint
It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is c, magazines! 91% of American adults...
by Shannen Batula | Feb 29, 2020 | Commercial, SmarterPrint
Quit losing customers to your competitors. Win them over and keep them with a loyalty program. Brand loyalty comes in many shapes and forms. And print is always a necessary component. Print can be utilized in your loyalty program in several ways. Print is essential,...
by Shannen Batula | Feb 28, 2020 | Commercial, News, SmarterPrint
Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...
by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us...
by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
Many have forgotten the power and impact of the classic business card. There was once a time when everyone carried a collection of these in their pocket. The best networkers still do. That’s because business cards are the simplest and most effective way to cut through...
by Shannen Batula | Aug 14, 2019 | Commercial, Content, News, SmarterPrint
The creation of an omnichannel marketing campaign can be more complicated and incrementally more expensive. Many marketers believe a fully digital campaign will do the job, but they are more often than not drastically reducing their campaign’s effectiveness. Print is...
