by Shannen Batula | May 29, 2019 | Commercial, News, SmarterPrint
We have some exciting news! We are happy to announce that on May 20th Ben Franklin Printers (BFP) of Manchester, NH merged their operations and team with us. We are excited about this merger since these two teams are so perfectly aligned. We share many core values and...
by Shannen Batula | May 29, 2019 | Commercial, Content, News, SmarterPrint
The point of sale is one of, if not the most crucial, places in all of marketing. It is at this moment a consumer decides whether or not to buy your product. You better bring your A-game! POS advertising can take place in many shapes and forms, but the classics...
by Shannen Batula | May 28, 2019 | Commercial, Content, News, SmarterPrint
It’s a scientific fact that our brains are wired to respond positively to direct mail. Unlike digital ads, mail taps into a neurological process that is designed to trigger an action, meaning direct mail is more effective at driving a specific behavior. While this may...
by Shannen Batula | Apr 12, 2019 | Commercial, Content, Our Work, SmarterPrint
Finishing touches such as varnishes will take a good print piece and transform it into an extraordinary one. The process of varnishing is quite intricate but well worth it and is accomplished by applying a liquid coating to areas of a piece that you intend on...
by Admin | Mar 21, 2019 | Commercial, Content, SmarterPrint
If you’re looking to escape the cold, take a quick (virtual) vacation to the beach with this incredible piece of print advertising from Nivea. Nivea, an internationally known sunscreen and skin care company, took their protection up a few levels by providing mothers...
by Admin | Mar 20, 2019 | Commercial, Content, News, Our Work, SmarterPrint
They say a picture is worth a thousand words, but just how many words is a scent worth? Given that our sense of smell is so closely linked to our memories and emotions, it is fair to assume that scent is worth much more than any collaboration of photos and text. Most...
