smarter print
revolutionizing marketing

Welcome to the era of smarter print, where data-driven variable print transforms how businesses engage with their audience. Imagine tailoring your marketing materials with relevant messages, images, and graphics that grab your audience’s attention, all thanks to the power of data-driven printing.

Reduced Administrative Costs & Increased Sales

Fostering Loyalty Through Promotional Incentives

Integrating data management and Variable Data Printing (VDP) on digital presses significantly reduces administrative costs while increasing sales. By automating the process of necessary administrative print, businesses can eliminate the need for manual intervention, saving time and resources. With more relevant and personalized communication, response rates can increase substantially, improving return on investment (ROI) and fostering more robust customer relationships.

Print driven by data
gets you results.

Whether it’s based on consumer behavior, anonymous website visitors identified by IP address, B2C e-commerce site activity, loyalty programs, or other captured data, this cutting-edge approach offers automation, recurring efficiency, cost-effectiveness, and revenue-driving capabilities.


Data-driven print programs leverage the power of automation to generate recurring revenue opportunities. Personalized materials can be created effortlessly by utilizing data sources like CRM, retail POS, spreadsheets, customer databases, or captured online behavior. This process empowers businesses to produce relevant, targeted materials with minimal effort, driving impressive response rates and customer engagement.

Customizing Unique
Print Needs

Data-driven print also enables businesses to automate unique print needs, such as retail shelf tags, retail pricers, product hang-tags, and more. Businesses can effortlessly create materials for retail displays, client reports, and even simple account activity statements by pulling data from spreadsheets or databases.


Explore Talient Action Groups Smarter Print suite of services for retail and e-commerce businesses. Learn how to capture and identify more leads, engage prospects more than your competitors, and drive more sales.