Knowing The Right Time to Refresh Your Print Collateral

by | Feb 1, 2022 | Commercial, Content, News, Our Work, SmarterPrint

If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company’s message, brand, tone of voice, color, and style.

Here are some questions to ask yourself when considering if you need a collateral refresh.

Do I have consistent branding?

If you have updated your branding in the past few years, did you update it throughout all of your materials? Does the style and brand align? Be sure that you are updating your print materials just as often as you are updating your digital ones. Keeping branding and messaging consistent across all channels will be critical to maintaining a strong brand experience in the market.

Do my materials look modern?

It is important to make sure that all of your printed materials are up to date including your imagery. Outdated imagery being used in collateral can give off the wrong impression to the consumer.

Does my messaging speak to my target audience?

Your product or service should solve a need, want, desire, pain, or challenge for your consumer, or else your materials will be ignored. Make sure you have identified your precise target audience and develop messaging and imagery that speaks to them.

Are my current offerings up to date?

Is your print collateral up to date with all your current services and offerings? Every time a new service or offering is added the collateral should be updated to reflect it. The addition of services or offerings to your business is an important area of growth that you should look to promote.

Does all my marketing collateral include digital contact information?

Does all of your print collateral have updated contact and social media information? Make sure that all of your collateral pieces are the same and have the most updated contact and social information. The addition of a QR code to your printed collateral makes it that much easier and more convenient for the consumer to get in contact with your business.

Refreshing your collateral is very important. Consumers are aware when your collateral is outdated and that may be a factor of why they choose another brand over you.

Quick Glance Case Study

When Members First Credit Union decided to undergo a complete rebrand, they realized ensuring only new branding was represented on all of their print assets was going to be a major undertaking. With multiple locations, maintaining consistency across all assets would be difficult.

When TAG first introduced the idea of a web2print storefront to help organize their print, the Members First team was skeptical. They feared they would lose control over their print budget as more people would be involved in ordering. Keeping track of how much print each branch was ordering sounded difficult to manage. What they didn’t know, was that a web2print storefront offered them the ability to setup easy approval processes, so that all orders must be reviewed and approved before printing. This provided the branches with the flexibility to place their own orders, key in their personalized or localized content within a branded template but gave the marketing team the comfort of knowing all orders would be run by them first.

Not only has the Members First team benefitted from the web2print solution, but they have also found it to be extremely cost-effective and convenient for all of their branches. They have also realized faster turnarounds, up to 2 days faster since implementation.

Web2print storefronts are the perfect tool to manage all of your freshly rebranded materials. Refresh your collateral and consider getting your own web2print. Contact one of our experts at Talient Action Group.

Apple Email Changes Help Drive Direct Mail

Apple Email Changes Help Drive Direct Mail

If you've seen the declining email open rates, the email clients that separate your inbox from social and promotions, or just your own overflowing box, then you know email is losing its steam. That's why direct mail is becoming even more popular. Here's a great...

The Impact of Cookie Elimination on Print Marketing

The Impact of Cookie Elimination on Print Marketing

Recently, Google announced that they would be eliminating the use of 3rd party cookies across their Chrome browser. The change has not been implemented yet but is expected to arrive within the next year. This change comes well after Safari and Firefox have already...

How Web2Print Can Help Your Franchise

How Web2Print Can Help Your Franchise

For franchises and multi-location businesses, there are many moving parts to your marketing and promotions.  It can be difficult to keep your brand well protected from decentralized users while still providing easy access to encourage marketing activity. At TAG,...

Your Creative Friend

Your Creative Friend

We love our online design tools, but we also understand – you're not a designer. You excel in so many other areas, but designing that flyer, mail piece, or even just a business card, is not your thing. Well, stick to your thing, and we’ll stick...

The Psychology of Direct Mail

The Psychology of Direct Mail

The life span of some emails is non-existent. It’s a glance at the from address or subject line and a press of the delete button. Many digital ads don’t even get a glance as web surfers scroll by the advertiser. There’s a reason impressions on...

The Arm Candy for Packaging

The Arm Candy for Packaging

Some boxes are pretty – most shipping boxes are not. Perhaps society has become bored with the Amazon Smile box design. Maybe, we get excited to see a new vendor with unique packaging of a new style. Of course, we...

The Storefront Keeps Getting Better

The Storefront Keeps Getting Better

As one of the industry’s first to offer Web2Print technology, Talient Action Group has spent the last decade fine-tuning and perfecting the tools and experience for our users. The overall response to our platform has illustrated just how beneficial the storefront is...

Gift Giving Made Easy Using TAG’s Storefront

Gift Giving Made Easy Using TAG’s Storefront

Between tight schedules, the unavoidable craziness that deadlines bring, and endless options to choose from, finding the right corporate gift for your clients or employees is no easy task. There is no better way to show your gratitude for hard work and a strong...

Direct Mail ROI Increases During Pandemic

Direct Mail ROI Increases During Pandemic

During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage...

The COVID Marketing Budget

The COVID Marketing Budget

The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...

Calculating Your Retail Loss and Potential

Calculating Your Retail Loss and Potential

With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an...

Package Inserts Retain Customers & Increase Purchase Frequency

Package Inserts Retain Customers & Increase Purchase Frequency

Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...