Digital Printing Blog

Learn some great print tips and tricks.

Handwriting in Business Communication

For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us...

Business Cards, the Classic Way to Introduce Yourself

Many have forgotten the power and impact of the classic business card. There was once a time when everyone carried a collection of these in their pocket. The best networkers still do. That’s because business cards are the simplest and most effective way to cut through...

5 Reasons to Add Print to Your Next Marketing Campaign

The creation of an omnichannel marketing campaign can be more complicated and incrementally more expensive. Many marketers believe a fully digital campaign will do the job, but they are more often than not drastically reducing their campaign’s effectiveness. Print is...

Talient Action Group & Ben Franklin Printers Merge Operations

We have some exciting news! We are happy to announce that on May 20th Ben Franklin Printers (BFP) of Manchester, NH merged their operations and team with us. We are excited about this merger since these two teams are so perfectly aligned. We share many core values and...

Making the Most of Your Point of Sale

The point of sale is one of, if not the most crucial, places in all of marketing. It is at this moment a consumer decides whether or not to buy your product.  You better bring your A-game! POS advertising can take place in many shapes and forms, but the classics...

TAG Online Storefronts

TAG Online Storefronts  The most popular function of Web2Print portals is undoubtedly ordering the everyday business card. That’s right. Signing onto a portal to be able to type the information for the name, address, various numbers, and other information, and...

6 Ways Your Printer Can Help Your Institution

Marketing service providers should help your business: Drive additional enrollment and giving Improve marketing results Enhance targeted reach Reduce administrative costs Manage print budgets Maximize effectiveness with integrated marketing Enrollment: Print is...

Varnish Achieves High End Feel

Finishing touches such as varnishes will take a good print piece and transform it into an extraordinary one. The process of varnishing is quite intricate but well worth it and is accomplished by applying a liquid coating to areas of a piece that you intend on...

Power of Banking & Direct Mail

Direct mail has been proven to have some of the highest response rates. The reasons are simple. It’s a great tactile experience with a long shelf life. The combination of email, digital ads, and direct mail is one of the strongest multi-channel approaches any bank or...

Admissions and Advancement: The Power of Direct Mail 

Direct mail has been proven to have some of the highest response rates. The reasons are simple. It’s a great tactile experience with a long shelf life and it touches multiple members of the family at the targeted mailing address. The combination of email and direct...

Nivea Print Campaign Becomes Kid Tracker for Beach Day

If you’re looking to escape the cold, take a quick (virtual) vacation to the beach with this incredible piece of print advertising from Nivea. Nivea, an internationally known sunscreen and skin care company, took their protection up a few levels by providing mothers...

Added Impact with Scent Varnished Stocks

They say a picture is worth a thousand words, but just how many words is a scent worth? Given that our sense of smell is so closely linked to our memories and emotions, it is fair to assume that scent is worth much more than any collaboration of photos and text. Most...

6 Print Ideas for Your Bank or Credit Union

Marketing print service providers should help your bank or credit union: Acquire more retail and commercial banking customers Drive product specific utilization for loan, deposit and ancillary services Automate programs such as on-boarding and customer specific rate...

Nurturing the Student & Donor Relationship

How easy is it to find the world’s best student recruitment or development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually win over your target. In education, you...

Show Off Your Metal: Metallic Ink Print

Silver and gold are some of the most popular colors during the holiday season, but they’re also quickly picking up popularity year-round. This should come as no surprise though, as we often associate these tones with great value and importance, whether they’re on a...

Promises You Can Bank On

Five Promises from TAG At TAG, our commitment to you can be easily seen in the five promises which we make to all our customers: We will reduce your print costs While price is rarely the sole factor that is considered when choosing a print partner, we recognize it’s...