Digital Printing Blog

Learn some great print tips and tricks.

Web2Print Corporate Portals

Web2Print portals allow companies to control costs, protect brand, and decentralize print ordering for greater efficiency.

Nivea Print Campaign Becomes Kid Tracker for Beach Day

If you’re looking to escape the cold, take a quick (virtual) vacation to the beach with this incredible piece of print advertising from Nivea. Nivea, an internationally known sunscreen and skin care company, took their protection up a few levels by providing mothers...

Show Off Your Metal: Metallic Ink Print

Silver and gold are some of the most popular colors during the holiday season, but they’re also quickly picking up popularity year-round. This should come as no surprise though, as we often associate these tones with great value and importance, whether they’re on a...

Elevate Your Holiday Advertising: Enhanced Direct Mail

Tis’ the season for all the bells and whistles, especially in advertising. This time of year, everyone wants their marketing to stand out, but in reality, your efforts are probably just blending in with the ubiquitous sea of seasonal ads. So, what can you do about it?...

Soft Touch Makes the Difference

When you want your brand to stand out from the crowd, nothing makes a better impression than a uniquely designed and printed piece. The tactile experience of print just can’t be replaced with anything digital. TAG’s team of experts wanted to share a soft touch feel...

The Perfect Pairing of Direct Mail & Digital

With the real estate market at an all-time high with an influx of excessive demand, people across the country have been relocating to bigger and better homes, neighborhoods and areas. This movement has ignited increases in opportunity and ultimately revenue for...

Strengthening the Impact of Creative Print

With over 50% of Germany’s population being categorized as overweight, Kingdom of Sports saw an opportunity for growth to make a real difference in the health and lifestyles of German residents. Identification of a potentially lucrative market was the first and...

Welcome to the World of Texture

Think about your favorite book, chances are one of the first things that comes to your mind is how it feels in your hands, whether the title is embossed or if the cover is hard or soft. Now think about your winter jacket, feeling how the seams align and the texture of...

Brilliant Direct Mail to Inspire

The direct mail of yesterday is certainly not the direct mail of today. Companies are becoming savvier and more creative with their direct mail pieces and some of the results are breathtaking. We recently took time to look over some truly outstanding direct mail...

Step Outside the Box with Die-Cuts

Step outside the box (or the 8.5 by 11 rectangle) of typical printing and explore the exciting world of die-cuts! Every business and brand relies on a classic rectangle for their printing style, but you can do better. Die-cuts have limitless possibilities. From...

PURL – Using Personalized URLs for Increased Results

Marketing made hyper-personal is a great way to engage all audiences, especially millennials. The PURL has been around for quite some time. The www.yourdomain.com/+personalURL stimulates the recipient of direct mail to explore the online destination. That's the...

Environmental Print and Signage for the Brand Impression

Ever walk away from an office, and for days you just feel the brand? You're impressed with how much the company invested energy into creating a vibrant workspace that appropriately showcases the brand. Well, that doesn't come without a bit of effort, but it's easier...

Thank You For The Birthdays!

OK, we weren't really going to subject you to all our singing. You can see us build the origami puppies. Trust us, it took a few people a lot of guidance and trial to get it done. We all had fun. And,...

Why Google Uses Direct Mail to Generate Revenue

Tech Giant Google Uses Direct Mail Marketing Because It’s “More Efficient” With a revenue stream of over $67 billion, AdWords holds its place as the primary source of revenue for its $90 billion-dollar parent company, Google. As one of the world’s largest online...

Printing with Special Effects Grabs Attention

We will get a bit technical in this article, but for the easy answer - it just looks rich! White ink is not easy to actually print, even on a digital press, it takes talent. Pieces that use white ink are not always obvious to the recipient, but subconsciously there is...

Multi-Channel e-tailers Marketing

As TAG continues to develop technology that drives additional revenue for our customers, the extension of our multi-channel e-tailers program is nearly ready for launch. With strategically crafted algorithms to drive further customer engagement, the updated system...

GDPR Email and Direct Mail Impact

GDPR is no small movement by the EU. This law which became effective May 25, 2018 is now going to rule how you handle customer data, email exchanges, and much more. Let's provide some insight into how GDPR is affecting email and direct mail programs. How far reaching...

Direct Mail Improves Email Response Rates

It’s no secret that we live in the digital age; a time where a consistent online presence is critical for businesses in the pursuit of reaching consumers. While digital remains a powerful channel to utilize, the success of this medium is enhanced significantly when...