Digital Printing Blog

Learn some great print tips and tricks.

What You Need to Know About Corporate Magazines

It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is c, magazines! 91% of American adults...

Keep Them Coming Back: Building Brand Loyalty Programs that Work

Quit losing customers to your competitors. Win them over and keep them with a loyalty program. Brand loyalty comes in many shapes and forms. And print is always a necessary component. Print can be utilized in your loyalty program in several ways. Print is essential,...

USPS’s New Service Doubles Consumer Impressions for Free

Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...

Social Good Marketing: Why Your Brand Needs to Give Back

Regardless of your industry, giving back is important. We can all agree that helping those in need is the right thing to do. Making a difference matters, which is why most successful brands are doing their best to speak directly to this widely held consumer value....

How to Craft the Perfect Holiday Card

Everyone enjoys opening their mailbox and finding it filled with holiday cards. 56% of people state receiving and reading mail is a “real pleasure” and they “look forward” to seeing what’s in their mailbox. Sending a holiday card is a no-brainer for any business. But,...

Why Print Consistency Matters: How to Keep Your Brand Aligned

We’ve all heard that consistency is key, but what does that mean for a brand? In short, if your brand isn’t consistent across all of its marketing efforts, you’re probably doing more harm than good! Your brand’s consistency is part of what builds awareness and...

Handwriting in Business Communication

For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us...

Business Cards, the Classic Way to Introduce Yourself

Many have forgotten the power and impact of the classic business card. There was once a time when everyone carried a collection of these in their pocket. The best networkers still do. That’s because business cards are the simplest and most effective way to cut through...

5 Reasons to Add Print to Your Next Marketing Campaign

The creation of an omnichannel marketing campaign can be more complicated and incrementally more expensive. Many marketers believe a fully digital campaign will do the job, but they are more often than not drastically reducing their campaign’s effectiveness. Print is...

Talient Action Group & Ben Franklin Printers Merge Operations

We have some exciting news! We are happy to announce that on May 20th Ben Franklin Printers (BFP) of Manchester, NH merged their operations and team with us. We are excited about this merger since these two teams are so perfectly aligned. We share many core values and...

Making the Most of Your Point of Sale

The point of sale is one of, if not the most crucial, places in all of marketing. It is at this moment a consumer decides whether or not to buy your product.  You better bring your A-game! POS advertising can take place in many shapes and forms, but the classics...

TAG Online Storefronts

TAG Online Storefronts  The most popular function of Web2Print portals is undoubtedly ordering the everyday business card. That’s right. Signing onto a portal to be able to type the information for the name, address, various numbers, and other information, and...

6 Ways Your Printer Can Help Your Institution

Marketing service providers should help your business: Drive additional enrollment and giving Improve marketing results Enhance targeted reach Reduce administrative costs Manage print budgets Maximize effectiveness with integrated marketing Enrollment: Print is...