Digital Printing Blog

Learn some great print tips and tricks.

TAG Online Storefronts

TAG Online Storefronts  The most popular function of Web2Print portals is undoubtedly ordering the everyday business card. That’s right. Signing onto a portal to be able to type the information for the name, address, various numbers, and other information, and...

6 Ways Your Printer Can Help Your Institution

Marketing service providers should help your business: Drive additional enrollment and giving Improve marketing results Enhance targeted reach Reduce administrative costs Manage print budgets Maximize effectiveness with integrated marketing Enrollment: Print is...

Varnish Achieves High End Feel

Finishing touches such as varnishes will take a good print piece and transform it into an extraordinary one. The process of varnishing is quite intricate but well worth it and is accomplished by applying a liquid coating to areas of a piece that you intend on...

Power of Banking & Direct Mail

Direct mail has been proven to have some of the highest response rates. The reasons are simple. It’s a great tactile experience with a long shelf life. The combination of email, digital ads, and direct mail is one of the strongest multi-channel approaches any bank or...

Admissions and Advancement: The Power of Direct Mail 

Direct mail has been proven to have some of the highest response rates. The reasons are simple. It’s a great tactile experience with a long shelf life and it touches multiple members of the family at the targeted mailing address. The combination of email and direct...

Nivea Print Campaign Becomes Kid Tracker for Beach Day

If you’re looking to escape the cold, take a quick (virtual) vacation to the beach with this incredible piece of print advertising from Nivea. Nivea, an internationally known sunscreen and skin care company, took their protection up a few levels by providing mothers...

Added Impact with Scent Varnished Stocks

They say a picture is worth a thousand words, but just how many words is a scent worth? Given that our sense of smell is so closely linked to our memories and emotions, it is fair to assume that scent is worth much more than any collaboration of photos and text. Most...

6 Print Ideas for Your Bank or Credit Union

Marketing print service providers should help your bank or credit union: Acquire more retail and commercial banking customers Drive product specific utilization for loan, deposit and ancillary services Automate programs such as on-boarding and customer specific rate...

Nurturing the Student & Donor Relationship

How easy is it to find the world’s best student recruitment or development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually win over your target. In education, you...

Show Off Your Metal: Metallic Ink Print

Silver and gold are some of the most popular colors during the holiday season, but they’re also quickly picking up popularity year-round. This should come as no surprise though, as we often associate these tones with great value and importance, whether they’re on a...

Promises You Can Bank On

Five Promises from TAG At TAG, our commitment to you can be easily seen in the five promises which we make to all our customers: We will reduce your print costs While price is rarely the sole factor that is considered when choosing a print partner, we recognize it’s...

Nurturing the Banking Relationship

Lead Nurture Programs How easy is it to find the world’s best business development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually close the deal. In banking, you...

Creative Print Techniques for Universities: Die Cutting and White Ink

Expressing your creative side is both easier and more challenging when you add tons of technical production methods into the picture. As science continues to develop new substrates, inks and finishing surfaces, and the production capabilities become easier and less...

Keep Them Coming Back for More: Customer Retention & Direct Mail

We’ve all been there, you’re in what appears to be a concrete relationship with a customer and then, poof, the next day they’re gone and taking their business to your competitor. The cliché, “it’s not you, it’s me” sometimes seems insincere and you’re left wondering...

Community Banking with Every Door Direct Mail

EDDM – Every Door Direct Mail The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many bank marketers are not familiar with. Yet, they...

Digital Ads and Reverse IP Append Mail

There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...

Variable Data Print for Bank Marketing

Variable Data To Drive Banking Relationships  You already know that utilizing your customers’ data in your digital and print advertising campaigns is crucial for response rates which will translate into more accounts and deeper relationships, but how can you make...