Digital Printing Blog

Learn some great print tips and tricks.
The COVID Marketing Budget

The COVID Marketing Budget

The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...

Calculating Your Retail Loss and Potential

Calculating Your Retail Loss and Potential

With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an...

Package Inserts Retain Customers & Increase Purchase Frequency

Package Inserts Retain Customers & Increase Purchase Frequency

Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...

Direct Mail and Digital Ads Catapult Marketing Response

Direct Mail and Digital Ads Catapult Marketing Response

As marketers, we walk the line of invasion of privacy, and being great targets. Our clients love the digital world. It’s easier to spin up ads, set budgets, change messages, turn on and off campaigns. But, some of these good traits cause bad behavior. We should not be...

Impact of Direct Mail During COVID-19

Impact of Direct Mail During COVID-19

The United States Post Office is a business just like any other. They have reported dramatic decreases in direct mail marketing due to COVID-19. Additionally, consumers are spending more time at home. The rate of purchase for many industries has dramatically increased...

What You Need to Know About Corporate Magazines

What You Need to Know About Corporate Magazines

It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is...

Keep Them Coming Back: Building Brand Loyalty Programs that Work

Keep Them Coming Back: Building Brand Loyalty Programs that Work

Quit losing customers to your competitors. Win them over and keep them with a loyalty program. Brand loyalty comes in many shapes and forms. And print is always a necessary component. Print can be utilized in your loyalty program in several ways. Print is essential,...

USPS’s New Service Doubles Consumer Impressions for Free

USPS’s New Service Doubles Consumer Impressions for Free

Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...

Digital Ads and Reverse IP Append Mail

Digital Ads and Reverse IP Append Mail

There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...

Social Good Marketing: Why Your Brand Needs to Give Back

Social Good Marketing: Why Your Brand Needs to Give Back

Regardless of your industry, giving back is important. We can all agree that helping those in need is the right thing to do. Making a difference matters, which is why most successful brands are doing their best to speak directly to this widely held consumer value....

Community Banking with Every Door Direct Mail

Community Banking with Every Door Direct Mail

EDDM – Every Door Direct Mail The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many bank marketers are not familiar with. Yet, they...

Variable Data Print for Bank Marketing

Variable Data Print for Bank Marketing

Variable Data To Drive Banking Relationships  You already know that utilizing your customers’ data in your digital and print advertising campaigns is crucial for response rates which will translate into more accounts and deeper relationships, but how can you make...

How to Craft the Perfect Holiday Card

How to Craft the Perfect Holiday Card

Everyone enjoys opening their mailbox and finding it filled with holiday cards. 56% of people state receiving and reading mail is a “real pleasure” and they “look forward” to seeing what’s in their mailbox. Sending a holiday card is a no-brainer for any business. But,...

Why Print Consistency Matters: How to Keep Your Brand Aligned

Why Print Consistency Matters: How to Keep Your Brand Aligned

We’ve all heard that consistency is key, but what does that mean for a brand? In short, if your brand isn’t consistent across all of its marketing efforts, you’re probably doing more harm than good! Your brand’s consistency is part of what builds awareness and...

Nurturing the Banking Relationship

Nurturing the Banking Relationship

Lead Nurture Programs How easy is it to find the world’s best business development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually close the deal. In banking, you...