Digital Printing Blog
Learn some great print tips and tricks.
The Role of Print in Omnichannel Marketing
There is a common misconception that if you are doing digital marketing then you do not need to have print marketing in your strategy. This however is far from the truth, since print plays an important role in reaching your consumers. Print also yields some of the...
Millennials Embracing Print Like Never Before
Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....
Print Has a Place in the Metaverse
Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...
Impact of Digital Privacy Protection on Direct Mail
In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...
Knowing The Right Time to Refresh Your Print Collateral
If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...
Talient Action Group Implements Prinect Heidelberg System
Prinect-Heidelberg system to increase print automation. [MANCHESTER, NH, February 2022—] Talient Action Group is excited to announce their implementation of Prinect a Heidelberg prepress system. The Prinect system is a prepress workflow that automates the processing...
Amoskeag Health Maximizes Print Management Efficiencies
Amoskeag Health is a federally qualified health center non-profit offering family-oriented primary care and support services. Through all its programs, Amoskeag Health serves over 14,579 patients annually across four locations. They struggled with managing their print...
One-Stop-Shop for Print and Specialty Items
NH-based EnviroVantage provides a full suite of environmental, demolition, and indoor air quality services offered from multiple locations in the northeast. EnviroVantage was looking to save time and money—they wanted to keep their print and promo items local and the...
The Best of Human Relationships and Online Tools
Granite State Credit Union has been a client of Talient Action Group for nearly two decades. When GSCU was rebranding, Talient Action took the opportunity to help GSCU reimagine their print buying process and tools. We knew it was our responsibility to help our client...
Franchisees Customize Designs Online
Saving Time and Budget As a franchisor, it can be challenging for your franchisees to execute marketing on their own. They want help, but sometimes feel ‘corporate’ materials do not fit their local market. Conversely, franchisees that go rogue might not fit in with...
Reduce Print Costs With The Right Mix of On-Demand, Stored, and Automated Production
Over the last decade, your print marketing dollars per prospect or client should have dropped. YES, the average cost per person to market through print is decreasing. Have you experienced this decrease? Production can be costly, but a great printer has a diverse...
Southern Glazier’s Wine & Spirits Saves Time & Money Automating Print Process
National beverage distributor, Southern Glazier’s Wine and Spirits, needed a solution for creating pricers (shelf sales tags) for use in New Hampshire Liquor and Wine Outlet stores. Producing, distributing, and merchandising these tags for monthly sales was becoming...
The Granite Group Uses Creative Print to Increase Response Rates
The Granite Group is a regional wholesale distributor of plumbing, heating, cooling, water, and propane supplies headquartered in Concord, NH with multiple distribution centers and branches throughout the Northeast. The Granite Group also operates retail showrooms...
Web2Print: Vendors and Digital Asset Management
A company's desire to use great online print management technology is oftentimes halted by a fear of being locked into one vendor. We will do a bit of myth-busting, and you'll be amazed at your freedom. Web2Print allows for masterful control over inventory:...
Apple Email Changes Help Drive Direct Mail
If you've seen the declining email open rates, the email clients that separate your inbox from social and promotions, or just your own overflowing box, then you know email is losing its steam. That's why direct mail is becoming even more popular. Here's a great...
The Impact of Cookie Elimination on Print Marketing
Recently, Google announced that they would be eliminating the use of 3rd party cookies across their Chrome browser. The change has not been implemented yet but is expected to arrive within the next year. This change comes well after Safari and Firefox have already...
How Web2Print Can Help Your Franchise
For franchises and multi-location businesses, there are many moving parts to your marketing and promotions. It can be difficult to keep your brand well protected from decentralized users while still providing easy access to encourage marketing activity. At TAG,...
Your Creative Friend
We love our online design tools, but we also understand – you're not a designer. You excel in so many other areas, but designing that flyer, mail piece, or even just a business card, is not your thing. Well, stick to your thing, and we’ll stick...