The Arm Candy for Packaging

by | Jan 9, 2021 | Commercial, Content, News, SmarterPrint

Some boxes are pretty – most shipping boxes are not. Perhaps society has become bored with the Amazon Smile box design. Maybe, we get excited to see a new vendor with unique packaging of a new style. Of course, we do. It’s like the holidays. Some people use the gift bags, and you get to reach in and pull out the gift. That’s too easy and not the best experience. The leaders of experience create an amazing package with great wrapping skills and unique bows.  

Packaging can be expensive for e-tailers and retailers who are typically looking for the least expensive and fastest way to safely package and ship product. If the packaging itself is too costly, then let that be practical. Smart brands enjoy the benefits of creative packaging arm candy. Let’s talk inserts.  

Do you have an insert strategy? Talient Action can help you with this endeavor. Get creative. Inserts can be extremely inexpensive, easy to include, and a fast way to build a brand impression. Consider these inserts from leading manufacturers: 

  • Peter Millar provides a mini-gift envelope containing a golf ball marker in its packages. No one throws out this cool looking marker, and many may even use it on the course. Literally, people carry this brand around and put it down and pick it up.  
  • Journ sends a handwritten note with every skincare offer. It looks and feels legit. It’s a real personal touch. 
  • Costa Farms sends a postcard with every cactus plant that shares the plant’s name, a thank you for the new home, and care instructions. 
  • One jewelry retailer includes a branded guitar pick in every order. It creates a brand connection between jewelry and music. All in the language of love. Even people who don’t play guitar will be compelled to keep this stylish pick. 

There’s no shortage of great ways to create a package insert that makes an impact and has staying power. It’s one thing to know the consumer has your t-shirt in their wardrobe or they are drinking your tea. It is another to know you’ve left a brand mark on their daily life.  

A few more great ideas.  

Belly Bands – wrapped around a package can be a quick and easy way to create a very positive brand impression and to add to the unwrapping experience.  

Personalized Notes – Anytime you can use automation to create a personalized experience, you are putting your impact on steroids. Printing note cards in bulk, and having a local impact printer crack out one name takes seconds. Those seconds turn into lifetime relationships between a consumer and brand.  

Baseball Cards – Make some baseball cards of your most popular products. Consumers will keep their favorite product cards sitting front and center on their kitchen counter. Perhaps even on the fridge as a gift suggestion. 

Die-Cut Inserts – An extremely low-cost way to make a big impression is a die-cut print piece. Creative teams can make those unique die-cut pieces cool to play with. Consumers will have fun with the origami style print.  

No Shortage of Ideas. 

It’s easy to make the experience a unique one. And oftentimes, the cost of these inserts is pennies. When email is going to ‘promotion’ or ‘spam’ Inboxes and ads cost money… why wouldn’t you increase your visibility in consumer shelf life? 

Don’t sell yourself short in the packaging step of your product delivery. Print makes a permanent impression. 

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health is a federally qualified health center non-profit offering family-oriented primary care and support services. Through all its programs, Amoskeag Health serves over 14,579 patients annually across four locations. They struggled with managing their print...

One-Stop-Shop for Print and Specialty Items

One-Stop-Shop for Print and Specialty Items

NH-based EnviroVantage provides a full suite of environmental, demolition, and indoor air quality services offered from multiple locations in the northeast. EnviroVantage was looking to save time and money—they wanted to keep their print and promo items local and the...

The Best of Human Relationships and Online Tools

The Best of Human Relationships and Online Tools

Granite State Credit Union has been a client of Talient Action Group for nearly two decades. When GSCU was rebranding, Talient Action took the opportunity to help GSCU reimagine their print buying process and tools. We knew it was our responsibility to help our client...

Franchisees Customize Designs Online

Franchisees Customize Designs Online

Saving Time and Budget As a franchisor, it can be challenging for your franchisees to execute marketing on their own. They want help, but sometimes feel ‘corporate’ materials do not fit their local market. Conversely, franchisees that go rogue might not fit in with...

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group is a regional wholesale distributor of plumbing, heating, cooling, water, and propane supplies headquartered in Concord, NH with multiple distribution centers and branches throughout the Northeast. The Granite Group also operates retail showrooms...

Web2Print: Vendors and Digital Asset Management

Web2Print: Vendors and Digital Asset Management

A company's desire to use great online print management technology is oftentimes halted by a fear of being locked into one vendor. We will do a bit of myth-busting, and you'll be amazed at your freedom. Web2Print allows for masterful control over inventory:...

Apple Email Changes Help Drive Direct Mail

Apple Email Changes Help Drive Direct Mail

If you've seen the declining email open rates, the email clients that separate your inbox from social and promotions, or just your own overflowing box, then you know email is losing its steam. That's why direct mail is becoming even more popular. Here's a great...

The Impact of Cookie Elimination on Print Marketing

The Impact of Cookie Elimination on Print Marketing

Recently, Google announced that they would be eliminating the use of 3rd party cookies across their Chrome browser. The change has not been implemented yet but is expected to arrive within the next year. This change comes well after Safari and Firefox have already...

How Web2Print Can Help Your Franchise

How Web2Print Can Help Your Franchise

For franchises and multi-location businesses, there are many moving parts to your marketing and promotions.  It can be difficult to keep your brand well protected from decentralized users while still providing easy access to encourage marketing activity. At TAG,...

Your Creative Friend

Your Creative Friend

We love our online design tools, but we also understand – you're not a designer. You excel in so many other areas, but designing that flyer, mail piece, or even just a business card, is not your thing. Well, stick to your thing, and we’ll stick...