PURL – Using Personalized URLs for Increased Results

by | Jul 29, 2018 | Commercial, News, SmarterPrint

Marketing made hyper-personal is a great way to engage all audiences, especially millennials. The PURL has been around for quite some time. The www.yourdomain.com/+personalURL stimulates the recipient of direct mail to explore the online destination. That’s the objective. Sure, we want to send someone to a landing page or web site, and hopefully, we’re using technology to the fullest to personalize that page based on who is arriving. There’s even greater value to the PURL than just that one visit.

Response Rates Increase with PURL Use

The PURL affect is what drives users to check-out the address. This has been proven to drive increased engagement rates for direct mail. The users are curious about what’s at the other end. Whether the piece drives an obvious PURL address or an incognito approach, both significantly increase the drive from direct mail to email.

Track Options

The beauty of a PURL is the tracking and ability for future marketing. Obviously, when a user enters a PURL you are able to track who used the PURL. That’s when the tracking begins. Knowing what direct mail messaging and targeting is working, allows smart marketers to maximize their budgets. When a user lands on a landing page or web site, you are also able to drop a cookie or Facebook pixel onto their browser/computer so that you can now market to them through remarketing digital ads. You successfully identified individuals who have expressed and interest, and your advertising dollars are being hyper-targeted to those individuals.

Incognito PURLs

Are you concerned people may not want to go to a web address with their name? No worries. Simply create PURLs that are not their name. One option is to create an enter-for-more code. By using a code, recipients are encouraged to get access to more information or specific tools, online. Because these are codes, the user will assume they are not being identified. But, again, you have the connection between the target and the PURL. Thus, remarketing is also still a great option. Gain access to our White Paper on ‘x’ by using the code: 54656. This can be in the format of www.talientaction.com/54656 or you can simply provide a URL and the code. They have the same outcome.

PURLs are generally managed by marketing systems which track the user once they have used the PURL. This allows you to see additional web visits in the future, and to track their interactions. They can go as far as tracking web, social interactions, and future email activity. You should want to know more by now, so give us a call.

Elevating Your Web2Print Portal with the Power of Video Training

Elevating Your Web2Print Portal with the Power of Video Training

To thrive in the world of print ordering websites, embracing innovative approaches is essential. Video is a game-changer that can transform your web2print portal, benefiting both training and product showcasing. 1. Engaging Training: Replace static guides with...

Give Them Your Brand

Give Them Your Brand

It’s a competitive business landscape out there. You are constantly seeking effective marketing strategies to enhance your brand recognition, customer engagement, and even motivate employees. Look to promotional products to help. Branded products serve as tangible...

Our Web-To-Print Solution Wins Honors

Our Web-To-Print Solution Wins Honors

Web-to-print technology has revolutionized the printing industry. The traditional core benefit enables businesses to streamline their print ordering processes saving time and money.  The latest developments are positioning ROI as the greatest benefit. Today, web2print...

The Role of Print in Omnichannel Marketing

The Role of Print in Omnichannel Marketing

There is a common misconception that if you are doing digital marketing then you do not need to have print marketing in your strategy. This however is far from the truth, since print plays an important role in reaching your consumers. Print also yields some of the...

Millennials Embracing Print Like Never Before

Millennials Embracing Print Like Never Before

Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....

Print Has a Place in the Metaverse

Print Has a Place in the Metaverse

Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...

Impact of Digital Privacy Protection on Direct Mail

Impact of Digital Privacy Protection on Direct Mail

In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...

Knowing The Right Time to Refresh Your Print Collateral

Knowing The Right Time to Refresh Your Print Collateral

If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...

Talient Action Group Implements Prinect Heidelberg System

Talient Action Group Implements Prinect Heidelberg System

Prinect-Heidelberg system to increase print automation. [MANCHESTER, NH, February 2022—] Talient Action Group is excited to announce their implementation of Prinect a Heidelberg prepress system. The Prinect system is a prepress workflow that automates the processing...