EDDM – Every Door Direct Mail
The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many marketers are not familiar with. Yet, they provide incredible benefits to marketers.
EDDM is direct mail. It is also the least expensive method of direct mail available. The rate is approximately 17 cents. With such a low rate, EDDM is extremely popular with many businesses. The highlights of EDDM are:
- No list is required. There is no purchase of a direct mail list, and no data management necessary to utilize EDDM. The post office services will provide the mailing information to accomplish an EDDM direct mail program.
- No Permit Fee. That’s right. The post office doesn’t even require a postage permit to be used with EDDM. While TAG can mail under our permit for our customers, this is still a nice feature of the program.
- Increased response rates. The ability to print and mail flats at an EDDM rate means your 6.25 x 11” mailer will cost less than a postcard and garner more attention than that tiny 4.25 x 5” card.
- Target. Pick the EDDM routes based on population ages, household income, and other factors.
Specific industries can capitalize on this marketing approach. When geographic location influences buying decisions, EDDM will help with reaching the masses in short order. Industries commonly using EDDM include fitness businesses and gyms, healthcare providers, restaurants, dry cleaners, and many other personal service businesses.
TAG is your marketing print service provider. Let us show you how to combine EDDM mail with online drivers and reverse IP targeting for digital ads to reach your targets with multiple channels in a short timeframe. TAG will drive results. Reach out to us today.
