Tis’ the season for all the bells and whistles, especially in advertising. This time of year, everyone wants their marketing to stand out, but in reality, your efforts are probably just blending in with the ubiquitous sea of seasonal ads. So, what can you do about it?
Let us introduce you to our go-to holiday advertising medium: enhanced direct mail. If you are looking to connect with your customers in a way they’ll actually remember, enhanced direct mail is going to be your best friend this holiday season! Go beyond the basic mail flyer and step up your direct mail game with the use of textures, QR codes, and even links to videos. Lindenmeyr Munroe is well aware of the benefits of enhanced direct mail which is why they’re providing six ways to make your holiday messages stand out. See below for some of our favorites from their list!
We have mentioned the benefits of texture numerous times and that’s because texture is one of the simplest yet most effective ways to grab a customers’ attention. An example of a great enhanced mail piece which used texture is NFL Sunday Ticket’s unique direct mail piece. Not only did they utilize a 3D mailing, but they used the exact turf texture of a football field to convey to their customers just how close to the field Sunday Ticket would get them. The results netted them a 150% increase in viewers for NFL Sunday Ticket, so clearly a little texture can go a long way.
They say a picture is worth a thousand words, which must mean that a QR code is worth at least a million. Utilize QR codes to send your customers the information you want them to have without taking up valuable space on your mailer. No matter what your call to action is, it can be aided by the use of a QR code, which will eliminate customers needing to remember a URL and allow you to tailor content to each customer. QR codes can send your customer exactly where you want them to go in a matter of seconds and leaves any room for error behind.
Mobile Wallet Coupon
If your audience is a little bit tech-savvy, take your coupon game up a notch and include digital coupons which can then be added to a mobile wallet. Digital and direct mail marketing go hand in hand and this is yet another brilliant collaboration of the two. Pep Boys recently saw tremendous success in launching a mobile wallet coupon program. The effort needed to utilize mobile coupons in direct mail is minimal at best, making it an easy way to attract customers and keep them coming back.
Don’t settle for another basic postcard, when you can do something a little more exciting and engaging this year! As you wrap up your holiday campaigns, keep in mind these simple techniques which you can use to break away from the unimaginative waves of holiday advertising.