Brands that Recognize Customers Win Big
Loyalty is a two-way street. According to Accenture, 91% of consumers said they would be more likely to shop with brands who recognize and provide relevant offers and recommendations. Epsilon then reports those consumers shop three times more frequently. Time to shape up your loyalty program.
Automated Customer Engagement
Nothing is more important than taking care of your existing customers. They want to feel appreciated. They want their loyalty rewarded. And, they want offers that are relevant to them.
We help etail brands develop direct mail communications based on their customer’s sales history, length of time as a customer, the specific products and services they’ve purchased, as well as the specific loyalty and reward programs offered. The communications we develop are synchronized with other digital communications the customer is receiving, which helps improve engagement and utilization.
Loyalty Programs that Rock
You’ve taken the time to build out your program and all the benefits, now show off how great it can be for your customers.
Whether your program is literally points driven or you manage customer loyalty value in the background, transaction driven direct mail is a great way to ‘retail right’ by the numbers.
Direct mail doesn’t always have a direct click measurement like email. Using serialized coupon codes is a great way to identify which customer is responding to your mail campaign. Our team can show you even more creative techniques.
A feel-good relationship piece will always be a winner. Build customer relationships by recognizing a birthday, previous gift purchase, or a special holiday.
POS Driven Mail
Many etailers have opted to utilize transactions as a method to create direct mail programs. These programs may offer add-on sale items, service or maintenance packages, or incentives for items removed from a cart.
Build a Connection That Lasts
The Bike Co-op
A great example of variable data. This piece depicts a postcard with the recipients name on the front. It also utilizes an image that represents the type of bike the recipient owns (road, mountain, etc.), and finally it also depicts their age demographic. All this from three simple pieces of information.
Great NH Restaurants
This restauranteur knows the value of cause marketing. By supporting their charity FeedNH to help end hunger in the state, this multi-restaurant group gives back in a big way. They also ask their customers to help support the cause. And, when they do, they get thank you coupons from the restaurant. What a wonderful brand building and community supporting marketing approach. Oh, and in true fashion, variable barcodes (serial barcodes) are used to watch redemptions per customer. It’s all about the behavior.