Web2Print: Vendors and Digital Asset Management

by | Aug 26, 2021 | Commercial, Franchise Or Multi-Location, News, SmarterPrint

A company’s desire to use great online print management technology is oftentimes halted by a fear of being locked into one vendor. We will do a bit of myth-busting, and you’ll be amazed at your freedom.

Web2Print allows for masterful control over inventory:

Advertising Specialty Items – When you have multiple locations giving away promotional products, it’s imperative that you can track usage, shipping, master orders, etc. Web2Print will allow you to manage all these aspects, and TAG even lets you use our technology to manage other vendors.

Apparel – In many cases, TAG has been able to structure our Web2Print technology to assist with employee onboarding or seasonal/promotional clothing changes. That’s right – no more managing communications, sizes, preferences on clothing types, and more for employees. Just structure your allowances and requirements in the Web2Print portal and launch your seasonal or onboarding efforts.

Print In Your Office – Oftentimes, you just need to print something on your desktop printer but have no easy template or system. This may even be the case with regional offices – that daily menu, the notice on the front door, elevator signs. Each location just needs an easy design tool. Use the Web2Print technology to edit online templates, download a finished PDF, and print it on their local desktop printer. That’s right – free technology for your usage.

A few tips for hunting down the best Web2Print technology:

First and foremost – Be sure your Web2Print agreement gives you the right to add other vendors. Yup, that’s right – add other printers, other ad specialty or promotional product vendors, even tradeshow partners. Being able to manage several vendors in one centralized location can save a lot of time from having to coordinate orders with multiple different points of contact. By having ALL your marketing related vendors in one location, your management time can be cut by 70-80%. All vendors can have access to receive orders, denote shipments, manage payments, inventory levels, approval processes, etc.

Reporting – Another important aspect is the data that web2print can provide you as a user. Whether you’re a franchisor, multi-location business, or simply a business seeking to understand your print usage, Web2Print reporting can be very robust. It will show you how to better order products for savings, what products are most common among your users, and help you manage obsolescence.

Content is King – Customers love the online design tools, but what’s generally a huge surprise is the diversity of the materials that can be made available online. Sure – print stuff is the most common on a Web2Print portal, but image keeping all your important content there – social posts, HTML email templates, signage, digital ads. That’s right, anything that’s a digital file can be on the portal, can be personalized/customized, and output in the format you need.

The portal is a piece of technology that should sit independent of your print and marketing relationship. It has great value across your entire organization.

The expanded opportunities to use Web2Print to manage advertising specialty items, print local materials, and 3rd party vendor orders can be a great asset. And the internal service it provides is invaluable.

Interested in learning more about Web2Print Storefronts? Schedule a call with one of our experts, Matt Hanna now!

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health is a federally qualified health center non-profit offering family-oriented primary care and support services. Through all its programs, Amoskeag Health serves over 14,579 patients annually across four locations. They struggled with managing their print...

One-Stop-Shop for Print and Specialty Items

One-Stop-Shop for Print and Specialty Items

NH-based EnviroVantage provides a full suite of environmental, demolition, and indoor air quality services offered from multiple locations in the northeast. EnviroVantage was looking to save time and money—they wanted to keep their print and promo items local and the...

The Best of Human Relationships and Online Tools

The Best of Human Relationships and Online Tools

Granite State Credit Union has been a client of Talient Action Group for nearly two decades. When GSCU was rebranding, Talient Action took the opportunity to help GSCU reimagine their print buying process and tools. We knew it was our responsibility to help our client...

Franchisees Customize Designs Online

Franchisees Customize Designs Online

Saving Time and Budget As a franchisor, it can be challenging for your franchisees to execute marketing on their own. They want help, but sometimes feel ‘corporate’ materials do not fit their local market. Conversely, franchisees that go rogue might not fit in with...

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group is a regional wholesale distributor of plumbing, heating, cooling, water, and propane supplies headquartered in Concord, NH with multiple distribution centers and branches throughout the Northeast. The Granite Group also operates retail showrooms...

Apple Email Changes Help Drive Direct Mail

Apple Email Changes Help Drive Direct Mail

If you've seen the declining email open rates, the email clients that separate your inbox from social and promotions, or just your own overflowing box, then you know email is losing its steam. That's why direct mail is becoming even more popular. Here's a great...

The Impact of Cookie Elimination on Print Marketing

The Impact of Cookie Elimination on Print Marketing

Recently, Google announced that they would be eliminating the use of 3rd party cookies across their Chrome browser. The change has not been implemented yet but is expected to arrive within the next year. This change comes well after Safari and Firefox have already...

How Web2Print Can Help Your Franchise

How Web2Print Can Help Your Franchise

For franchises and multi-location businesses, there are many moving parts to your marketing and promotions.  It can be difficult to keep your brand well protected from decentralized users while still providing easy access to encourage marketing activity. At TAG,...

Your Creative Friend

Your Creative Friend

We love our online design tools, but we also understand – you're not a designer. You excel in so many other areas, but designing that flyer, mail piece, or even just a business card, is not your thing. Well, stick to your thing, and we’ll stick...

The Psychology of Direct Mail

The Psychology of Direct Mail

The life span of some emails is non-existent. It’s a glance at the from address or subject line and a press of the delete button. Many digital ads don’t even get a glance as web surfers scroll by the advertiser. There’s a reason impressions on...