by Sean Owen | Jan 21, 2020 | Banking, Commercial, SmarterPrint
There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...
by Sean Owen | Jun 22, 2018 | Commercial, Content, News, SmarterPrint
Tech Giant Google Uses Direct Mail Marketing Because It’s “More Efficient” With a revenue stream of over $67 billion, AdWords holds its place as the primary source of revenue for its $90 billion-dollar parent company, Google. As one of the world’s largest online...
