Keep Them Coming Back: Building Brand Loyalty Programs that Work

by | Feb 29, 2020 | Commercial

Quit losing customers to your competitors. Win them over and keep them with a loyalty program. Brand loyalty comes in many shapes and forms. And print is always a necessary component.

Print can be utilized in your loyalty program in several ways. Print is essential, because it’s a guaranteed delivery. With declining email delivery and open rates, and even txt messaging unsubscribes, print is still the master.

  • Birthday Cards – make your brand a part of their big day!
  • Coupons – tailored to the individual’s behavior
  • Branded Swag – to encourage certain actions

Customers want to feel rewarded. They enjoy having a personal connection with your brand. Use your loyalty program to tap into these desires. By recognizing their birthday or sending them custom coupons, you’re building a relationship with them. It’s the small things that add up. 

Your program doesn’t need to be purchase driven either. Instead, give them a reason to interact with you often. You’ll stay top of mind, and they’ll stay rewarded. Think about what you’d love to see consumers do – visit your web site, learn about a new product, leave a review. All these items are essential. And, when positioned correctly, build a deeper relationship. Many companies have implemented platforms which take loyalty programs to the maximum performance level. They don’t just reward their customers. They build brand advocates.

Imagine rewarding a customer with points, and not just points they can use toward a purchase. Sure, everyone does that. What if these points were only redeemable in a branded swag store. Imagine customers electing to use points to purchase your awesome hoodie or running shirt or that great ¼ zip pull over. That’s right – points that they can use to purchase your branded goods will create a deeper connection and make these individuals walking billboards.

Loyalty programs don’t need to be complex to be effective. Having a simple program is a great approach. Nobody enjoys navigating a complex system with confusing requirements. When creating your program, keep your goals clear and the pathway to achieving them straightforward. Whether that looks like mailing them a birthday card with customized coupons or building a direct mail campaign off their abandoned shopping carts, it is up to you.

If you’re ready to start building loyalty for your brand, connect with TAG. We have loyalty program experts who know how to keep your customers coming back for more.

The Storefront Keeps Getting Better

The Storefront Keeps Getting Better

As one of the industry’s first to offer Web2Print technology, Talient Action Group has spent the last decade fine-tuning and perfecting the tools and experience for our users. The overall response to our platform has illustrated just how beneficial the storefront is...

Gift Giving Made Easy Using TAG’s Storefront

Gift Giving Made Easy Using TAG’s Storefront

Between tight schedules, the unavoidable craziness that deadlines bring, and endless options to choose from, finding the right corporate gift for your clients or employees is no easy task. There is no better way to show your gratitude for hard work and a strong...

Direct Mail ROI Increases During Pandemic

Direct Mail ROI Increases During Pandemic

During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage...

The COVID Marketing Budget

The COVID Marketing Budget

The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...

Calculating Your Retail Loss and Potential

Calculating Your Retail Loss and Potential

With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an...

Package Inserts Retain Customers & Increase Purchase Frequency

Package Inserts Retain Customers & Increase Purchase Frequency

Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...

Direct Mail and Digital Ads Catapult Marketing Response

Direct Mail and Digital Ads Catapult Marketing Response

As marketers, we walk the line of invasion of privacy, and being great targets. Our clients love the digital world. It’s easier to spin up ads, set budgets, change messages, turn on and off campaigns. But, some of these good traits cause bad behavior. We should not be...

Impact of Direct Mail During COVID-19

Impact of Direct Mail During COVID-19

The United States Post Office is a business just like any other. They have reported dramatic decreases in direct mail marketing due to COVID-19. Additionally, consumers are spending more time at home. The rate of purchase for many industries has dramatically increased...

What You Need to Know About Corporate Magazines

What You Need to Know About Corporate Magazines

It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is...

USPS’s New Service Doubles Consumer Impressions for Free

USPS’s New Service Doubles Consumer Impressions for Free

Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...

Digital Ads and Reverse IP Append Mail

Digital Ads and Reverse IP Append Mail

There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...