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Check out our Instagram feed, and follow up for some creative ideas.

talientaction

Providing outstanding commercial print and design services for over 25 years! Visit our online storefront for premium print techniques! 💌

Talient Action Group
🌷 Spring and summer are fast approaching. ☀️ Warmer temperatures undoubtedly mean an increase in outdoor dining, as well as an increase in the need for cost-effective and durable, yet disposable, menus. Contact TAG today and ask about our paper and synthetic menu options!😎
Marketers everywhere are finally realizing there i Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box.✨ Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. The package inserts can also be designed to be retained by the customer. These may be product care instructions, how-to directions, or complementary information. Get creative on how you present the information to customers.
So, you submit your print file and your printer as So, you submit your print file and your printer asks you to supple a PDF with bleeds and crops. But, have you found yourself wondring," What is "bleed"? Do I need to add bleed to my files? HOW do I add a bleed to my files?" 🤔

Check out this article to learn all about bleed!
printernational.org/what-is-bleed.php
Data ✅ Design ✅ Print ✅ Mail ✅ TAG can hel Data ✅ Design ✅ Print ✅ Mail ✅
TAG can help you with data and lists, design, and mailing: all in one place! No more picking up your print from the printer, and dropping it off at the mail house. ✉️
New year, new technology! 💻 Our prepress depart New year, new technology! 💻 Our prepress department has recently undergone a substantial software upgrade.👩‍💻 At TAG, we work smarter so you don't have to work harder to get your print done on time and looking good.

Features of this new software we are excited about:
- better color management
- comprehensive functions for imposition and sheet assembly
- more workflow automation and faster processing
- optimize consistency and reproducibility
- continuous updates for the latest software and bug fixes
Here are 4️⃣ insert ideas to up your packaging Here are 4️⃣ insert ideas to up your packaging game! 📦

There’s no shortage of great ways to create a package insert that makes an impact and has staying power. It’s one thing to know the consumer has your t-shirt in their wardrobe or they are drinking your tea. It is another to know you’ve left a brand mark on their daily life.

1️⃣ Belly Bands – wrapped around a package can be a quick and easy way to create a very positive brand impression and to add to the unwrapping experience.

2️⃣ Personalized Notes – Anytime you can use automation to create a personalized experience, you are putting your impact on steroids. Printing note cards in bulk, and having a local impact printer crack out one name takes seconds. Those seconds turn into lifetime relationships between a consumer and brand.

3️⃣ Baseball Cards – Make some baseball cards of your most popular products. Consumers will keep their favorite product cards sitting front and center on their kitchen counter. Perhaps even on the fridge as a gift suggestion.

4️⃣ Die-Cut Inserts – An extremely low-cost way to make a big impression is a die-cut print piece. Creative teams can make those unique die-cut pieces cool to play with. Consumers will have fun with the origami style print.

It’s easy to make the experience a unique one. And oftentimes, the cost of these inserts is pennies. When email is going to ‘promotion’ or ‘spam’ Inboxes and ads cost money… why wouldn’t you increase your visibility in consumer shelf life?

Don’t sell yourself short in the packaging step of your product delivery. Print makes a permanent impression.
☀️ Happy #GroundhogDay ❄️ ☀️ Happy #GroundhogDay ❄️
When you want to have something printed, you look When you want to have something printed, you look for affordable printing services, and quality backed printing. 🖨️ But, did you know that quality printing starts with you? Read on for Seven mistakes to avoid when you are getting print material done ⤵️

1️⃣ Poor Design

2️⃣ Text Errors

3️⃣ Overcrowded Design

4️⃣ Low Resolution

5️⃣ Picking the Wrong Print Material

6️⃣ Using the Wrong Format

7️⃣ Choosing the Wrong Service Provider
"[This] simple but effective royal blue box, which "[This] simple but effective royal blue box, which features a question mark adorned with a heart says “Hey! I’m the Marshalls surprise box,” giving recipients the feeling that Marshalls is their best friend providing them a gift for the hell of it and less a marketing ploy.

According to Marshalls, each box will contain major surprises in categories including fashion, beauty, accessories, home decor, tech, and more. No two stores will have the same package, so we’re interested to see how the prizes vary. It’s an adorable idea that brings a very viral marketing campaign into a real-life experience. 🖥️ 👉 🛍️

At a retailer where every experience in the store is a treasure hunt for the best deals, let the games begin."

Article from TheDieline.com
🔎 see more ideas and inspiration from @thedieline
Happy Martin Luther King, Jr. day! 🇺🇸 "We mu Happy Martin Luther King, Jr. day! 🇺🇸 "We must use time creatively, in the knowledge that the time is always ripe to do right.” -MLK

#mlkday #mlk #martinlutherkingjr #martinlutherking #blackhistory #mlkjr #ihaveadream #civilrights #blackhistorymonth #blacklivesmatter #martinlutherkingday #love #freedom
Meaningful connection through personalized direct Meaningful connection through personalized direct mail or EDDM is now easier, more effective, and more ♻️ sustainable ♻️ than ever.

The only premium coated 100% recycled sheet made in America, Astrolite PC 100 Velvet is coated on two sides and crafted with only post-consumer waste recycled fiber. Like all Monadnock paper and packaging materials, it is made with responsibly sourced FSC-certified fiber, manufactured carbon neutral (VERs), and made with 100 percent renewable Green-e certified wind powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System.

“Eco-conscious marketers are seizing opportunities to grow brand presence and drive sales by re-embracing direct-mail tactics in their omnichannel campaigns. They are finding fresh new ways to reach screen-fatigued consumers and prospects,” said Julie Brannen, Director, Sustainability Solutions, Monadnock. “Our Astrolite PC 100 Velvet 9 pt. meets their needs for sustainable, high-quality graphic reproduction in oversized USPS direct mail marketing communications.”

The Velvet universal coating is optimized for sheetfed and heat set web offset, dry toner and HP Indigo presses, performs well on Scodix Digital Enhancement Presses, and is listed on the Scodix Recommended Media List. Its feathery-soft surface delivers a premium touch and feel while its 100% recyclability ensures responsible “guilt-free” consumer and printer engagement.

“While recently embraced in tech applications, haptics -- or the experience of touch -- is one of the key benefits of Astrolite PC 100 Velvet C2S,” says Brannen. “Meaningful connection through personalized direct mail or EDDM is now easier, more effective, and more sustainable than ever.”

#ecofriendly #ecofriendlyprint #zerowaste #sustainable #sustainability #eco #green #print #offsetprint #digitalprint #marketing
Do you have NO CLUE what your printer means when t Do you have NO CLUE what your printer means when they ask you for a "high-res" image?🤔 

DPI stands for dots per inch.

This is the most important factor in deciding on your necessary resolution. Printing method and material may vary the required resolution slightly, but viewing distance can mean the difference between 300dpi and 1dpi.

If you're designing something that is going to be held in someone's hand (like a brochure or flyer) then the correct DPI is 300dpi.

DPI: Better too high than too low
You can have a resolution that is too low, but you rarely have issues with an image where it's a little too high. So lean towards a higher resolution where possible.
🎉 🎆 Cheers to a healthy and happy new year 🎉 🎆  Cheers to a healthy and happy new year for all! 🥂
"There are many studies that show that reading in "There are many studies that show that reading in print improves the understanding of information, as well as memory and recall, which is essential for the education of people of all ages, but especially for young people. This study is a vital piece of work that proves that print has great advantages over digital for learning." 📖 📚 

Thank you @piconnects for this article. Read more at piworld.com.
No matter what you celebrate, we hope you have a s No matter what you celebrate, we hope you have a safe and happy holiday! ❄️ 🎄
Heads up! ☃️ In observance of the holidays TAG Heads up! ☃️ In observance of the holidays TAG will be closed on the following days: December 24, 25 and January 1. Be safe and jolly! 🎅
DID YOU KNOW? ♻️ According to a study by Two S DID YOU KNOW? ♻️ According to a study by Two Sides North America and Toluna in 2019, "86% of U.S. consumers believe they should have the right to choose how they receive communications from financial organizations and other service providers." What's your preference: 🖥️ or 📄 ?

Here's myth #6️⃣: 
Myth: Digital is always the preferred means of communication.
FACT: Many consumers value paper-based communication.

Visit TwoSidesNA.org for more myths and facts!
#PaperLove #PaperAddict #PaperIsCool
Keep your company culture alive and well this holi Keep your company culture alive and well this holiday season with TAG's storefront!🎁 Finding new ways to stay connected and voice your gratitude is critical. Most face to face interactions with employees and clients have been minified due to COVID-19. Gift giving allows you the opportunity to connect in these strange new times. And, they keep that personal connection alive and well. 

#holidayshopping #holidays #holidayseason #holiday #shopping #christmas #shopsmall #shoplocal #christmasshopping
What do you know about e-waste? ♻️ This one is What do you know about e-waste? ♻️ This one is a BIGGIE.

Here's myth #5️⃣:
Myth: Electronic communication is more environmentally friendly than paper-based communication.
FACT: Electronic communication also has environmental impacts.

E-waste can be toxic, is not biodegradable, and accumulates in soil, air, water and living things.

Visit TwoSidesNA.org for more myths and facts!
#PaperLove #PaperAddict #PaperIsCool
Think paper is wasteful?🗑️ Think again... 6️⃣ 6️⃣. 6️⃣ % of the energy demand at U.S. pulp and paper mills is met with renewable biomass energy. ♻️ 

Here's myth #4️⃣ 
Myth: Paper production is a major cause of global greenhouse gas emissions.
FACT: Most of the energy used in paper production is renewable and carbon intensity is surprisingly low.

Visit TwoSidesNA.org for more myths and facts!
#PaperLove #PaperAddict #PaperIsCool
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