Impact of Direct Mail During COVID-19

by | Apr 28, 2020 | Commercial, Content, Our Work

The United States Post Office is a business just like any other. They have reported dramatic decreases in direct mail marketing due to COVID-19. Additionally, consumers are spending more time at home. The rate of purchase for many industries has dramatically increased during this time period. At-home fitness equipment is selling faster than you can do 5 burpees, car sales and leasing are still on a steady trend with last year, and home improvement projects are skyrocketing. This creates an opportunity for all businesses. 

The walk to the mailbox has become a daily break shared by many family members. The chance to get out, walk, cruise the neighborhood is a welcome win for the day. And, oftentimes, it includes a stop by the mailbox to pick up some reading material. With more in-hand time than ever before, direct mail is an amazing tool for businesses to take advantage of.

Here are some recent examples of how direct mail is being used:

              Banking – Personalized offers for refinancing and consumer lending products such as personal loans for home improvement.

              Retail – Driving your consumers online for purchases, reminding them you are open for business – even if only curbside.

              Restaurants – Sharing condensed menu offers, explaining curbside and pickup options, and reminding them you are ready to cook for their family.

              Fitness – Whether you offer a service or equipment, this is your chance to further your relationship with consumers. Show them what you’ve got.

              Finance – The markets are traveling more erratic than the world’s tallest roller coasters. As a financial planner or wealth management firm people are seeking advice. Get in front of your desired audience with a highly targeted direct mail campaign. TAG can help build your list based on credit information, lifestyle, and other known details. And, we can even target with multiple channels – digital ads, email, and direct mail.

              Home Services – You may be one of the lucky ones who provide home services such as HVAC sales, landscaping, construction, windows/doors… all the fun, but not typically DIY projects. Hit up the neighborhoods where you’ve done work and can easily show neighbor testimonials or based on the average house age. 

There are a lot of ways to utilize direct mail. The least expensive is through an Every Door Direct Mailer program. The USPS offers the greatest postage discounts for this program. You can be in the hands of residents for as low as 39 cents a piece. Yes! 39 cents for print and mail. Contact your TAG service representative, today. They can help determine the best marketing approach.

Digital Ads and Reverse IP Append Mail

Digital Ads and Reverse IP Append Mail

There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...

Social Good Marketing: Why Your Brand Needs to Give Back

Social Good Marketing: Why Your Brand Needs to Give Back

Regardless of your industry, giving back is important. We can all agree that helping those in need is the right thing to do. Making a difference matters, which is why most successful brands are doing their best to speak directly to this widely held consumer value....

Community Banking with Every Door Direct Mail

Community Banking with Every Door Direct Mail

EDDM – Every Door Direct Mail The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many bank marketers are not familiar with. Yet, they...

Variable Data Print for Bank Marketing

Variable Data Print for Bank Marketing

Variable Data To Drive Banking Relationships  You already know that utilizing your customers’ data in your digital and print advertising campaigns is crucial for response rates which will translate into more accounts and deeper relationships, but how can you make...

How to Craft the Perfect Holiday Card

How to Craft the Perfect Holiday Card

Everyone enjoys opening their mailbox and finding it filled with holiday cards. 56% of people state receiving and reading mail is a “real pleasure” and they “look forward” to seeing what’s in their mailbox. Sending a holiday card is a no-brainer for any business. But,...

Why Print Consistency Matters: How to Keep Your Brand Aligned

Why Print Consistency Matters: How to Keep Your Brand Aligned

We’ve all heard that consistency is key, but what does that mean for a brand? In short, if your brand isn’t consistent across all of its marketing efforts, you’re probably doing more harm than good! Your brand’s consistency is part of what builds awareness and...

Nurturing the Banking Relationship

Nurturing the Banking Relationship

Lead Nurture Programs How easy is it to find the world’s best business development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually close the deal. In banking, you...

Creative Print Techniques Die Cutting and White Ink 

Creative Print Techniques Die Cutting and White Ink 

Creative Print Techniques Die Cutting and White Ink  Expressing your creative side is both easier and more challenging when you add tons of technical production methods into the picture. As science continues to develop new substrates, inks and finishing surfaces, and...

Promises You Can Bank On

Promises You Can Bank On

Five Promises from TAG At TAG, our commitment to you can be easily seen in the five promises which we make to all our customers: We will reduce your print costs While price is rarely the sole factor that is considered when choosing a print partner, we recognize it’s...