Handwriting in Business Communication

by | Aug 14, 2019 | Commercial, Content, News, SmarterPrint

For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us have the opposite experience when receiving direct mail. Everyone loves the excitement of receiving a package or a card, especially when it’s completely unexpected and contains a thoughtful and personalized message.

When was the last time you sent someone a real, old fashioned letter in the mail? If you can’t remember or it’s been too long, consider taking the time to do so. You may be surprised how much you enjoy it and your recipient appreciates the gesture. It takes less than a minute to send an email and even less time to type out a text message, and while there is nothing wrong with utilizing these modes of communication, writing a letter or even just a quick note, can mean a lot more, especially in the business world.

We like receiving something that allows us to have a connection with one another, and a handwritten letter is one of the best ways to do this. A recent article featured on Handwritten reiterates this fact saying, “A sincere message can easily become an integral part of a person’s home or office space and serve as a constant reminder of the sender. They are showcased on desks and bookshelves. The human element is even stronger when the card is written by hand. We enjoy reading handwritten notes because they feel so much more authentic.” The best way to enhance these handwritten letters is via the utilization of personalized letterhead. Personalized stationery used to be a staple on everyone’s desk, and for every business professional, it should remain of high importance. As more and more business professionals opt for other modes of communication, they miss out on the opportunity to make an even bigger impression with their prospects and clients.

With the growing importance of humanization in a tech-heavy world, there becomes a greater need for professional methods of delivering personalized communications. Custom letterhead is the perfect solution for that need. As for the content, don’t stress it too much, a recent article by the New York Times shares that, “Because of snail mail’s novelty, what you say often matters less than the act itself.” Whether you want to drop your clients a quick thank you, invite another professional to an event, or acknowledge another’s hard work, a handwritten note on a branded letterhead is the way to go. As with any and all communication in the business world, personalization is key! As you consider reaching out to people with a classic letter or note, explore your options at TAG and begin the process of creating stationary with lasting impact.

Millennials Embracing Print Like Never Before

Millennials Embracing Print Like Never Before

Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....

Print Has a Place in the Metaverse

Print Has a Place in the Metaverse

Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...

Impact of Digital Privacy Protection on Direct Mail

Impact of Digital Privacy Protection on Direct Mail

In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...

Knowing The Right Time to Refresh Your Print Collateral

Knowing The Right Time to Refresh Your Print Collateral

If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...

Talient Action Group Implements Prinect Heidelberg System

Talient Action Group Implements Prinect Heidelberg System

Prinect-Heidelberg system to increase print automation. [MANCHESTER, NH, February 2022—] Talient Action Group is excited to announce their implementation of Prinect a Heidelberg prepress system. The Prinect system is a prepress workflow that automates the processing...

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health is a federally qualified health center non-profit offering family-oriented primary care and support services. Through all its programs, Amoskeag Health serves over 14,579 patients annually across four locations. They struggled with managing their print...

One-Stop-Shop for Print and Specialty Items

One-Stop-Shop for Print and Specialty Items

NH-based EnviroVantage provides a full suite of environmental, demolition, and indoor air quality services offered from multiple locations in the northeast. EnviroVantage was looking to save time and money—they wanted to keep their print and promo items local and the...

The Best of Human Relationships and Online Tools

The Best of Human Relationships and Online Tools

Granite State Credit Union has been a client of Talient Action Group for nearly two decades. When GSCU was rebranding, Talient Action took the opportunity to help GSCU reimagine their print buying process and tools. We knew it was our responsibility to help our client...

Franchisees Customize Designs Online

Franchisees Customize Designs Online

Saving Time and Budget As a franchisor, it can be challenging for your franchisees to execute marketing on their own. They want help, but sometimes feel ‘corporate’ materials do not fit their local market. Conversely, franchisees that go rogue might not fit in with...

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group is a regional wholesale distributor of plumbing, heating, cooling, water, and propane supplies headquartered in Concord, NH with multiple distribution centers and branches throughout the Northeast. The Granite Group also operates retail showrooms...