Direct Mail ROI Increases During Pandemic

by | Oct 19, 2020 | Commercial, News, SmarterPrint

During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage with them?

Now is the time to consider including the power of direct mail in your marketing strategy. Staying digitally connected with your consumers is important, but according to a recent study conducted by the USPS, 65% of those who receive a mailed communication felt more connected to the sender as a result. In that same study, researchers found that 42% of respondents feel they are more reliant on mail than ever before.

There are many ways to utilize direct mail across various industries:

Banking – Personalized offers for refinancing and consumer lending products such as personal loans for home improvement, education of credit scores, renewed onboarding efforts, enhanced referral programs.

Retail – Driving your consumers online for purchases, reminding them you are open for business – even if only curbside. Use your online behavior data to drive the print material – hyper-personalize pieces for even greater response rates.

Restaurants – Sharing condensed menu offers, explaining curbside and pickup options, and reminding them you are ready to cook for their family. Get smart about your loyalty and visit/takeout frequency. Discount only when you need to and increase your net profit.

Fitness – Whether you offer a service or equipment, this is your chance to further your relationship with consumers. Show them what you’ve got. Free class invites and increasing product demand with even more backorders is a great start.

Finance – The markets are moving more erratic than the world’s tallest roller coasters. As a financial planner or wealth management firm people are seeking advice. Get in front of your desired audience with a highly targeted direct mail campaign. TAG can help build your list based on credit information, lifestyle, and other known details. And, we can even target with multiple channels – digital ads, email, and direct mail.

Home Services – You may be one of the lucky ones who provide home services such as HVAC sales, landscaping, construction, windows/doors… all the fun, but not typically DIY projects. Hit up the neighborhoods where you’ve done work and can easily show neighbor testimonials or based on the average house age. TAG can automate these programs so all you need to do is key in the one address, the system already figures out who should be mailed nearby. Direct mail is a simple and cost-effective way of reaching consumers. In fact, you can be in the hands of your consumers for as low as $0.39. An investment of $0.39 on a consumer that will keep the piece in their homes on average for 17 days seems well worth it, right? Contact your TAG representative to get your direct mail campaign started today!

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