Direct Mail ROI Increases During Pandemic

by | Oct 19, 2020 | Commercial, News, SmarterPrint

During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage with them?

Now is the time to consider including the power of direct mail in your marketing strategy. Staying digitally connected with your consumers is important, but according to a recent study conducted by the USPS, 65% of those who receive a mailed communication felt more connected to the sender as a result. In that same study, researchers found that 42% of respondents feel they are more reliant on mail than ever before.

There are many ways to utilize direct mail across various industries:

Banking – Personalized offers for refinancing and consumer lending products such as personal loans for home improvement, education of credit scores, renewed onboarding efforts, enhanced referral programs.

Retail – Driving your consumers online for purchases, reminding them you are open for business – even if only curbside. Use your online behavior data to drive the print material – hyper-personalize pieces for even greater response rates.

Restaurants – Sharing condensed menu offers, explaining curbside and pickup options, and reminding them you are ready to cook for their family. Get smart about your loyalty and visit/takeout frequency. Discount only when you need to and increase your net profit.

Fitness – Whether you offer a service or equipment, this is your chance to further your relationship with consumers. Show them what you’ve got. Free class invites and increasing product demand with even more backorders is a great start.

Finance – The markets are moving more erratic than the world’s tallest roller coasters. As a financial planner or wealth management firm people are seeking advice. Get in front of your desired audience with a highly targeted direct mail campaign. TAG can help build your list based on credit information, lifestyle, and other known details. And, we can even target with multiple channels – digital ads, email, and direct mail.

Home Services – You may be one of the lucky ones who provide home services such as HVAC sales, landscaping, construction, windows/doors… all the fun, but not typically DIY projects. Hit up the neighborhoods where you’ve done work and can easily show neighbor testimonials or based on the average house age. TAG can automate these programs so all you need to do is key in the one address, the system already figures out who should be mailed nearby. Direct mail is a simple and cost-effective way of reaching consumers. In fact, you can be in the hands of your consumers for as low as $0.39. An investment of $0.39 on a consumer that will keep the piece in their homes on average for 17 days seems well worth it, right? Contact your TAG representative to get your direct mail campaign started today!

The Role of Print in Omnichannel Marketing

The Role of Print in Omnichannel Marketing

There is a common misconception that if you are doing digital marketing then you do not need to have print marketing in your strategy. This however is far from the truth, since print plays an important role in reaching your consumers. Print also yields some of the...

Millennials Embracing Print Like Never Before

Millennials Embracing Print Like Never Before

Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....

Print Has a Place in the Metaverse

Print Has a Place in the Metaverse

Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...

Impact of Digital Privacy Protection on Direct Mail

Impact of Digital Privacy Protection on Direct Mail

In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...

Knowing The Right Time to Refresh Your Print Collateral

Knowing The Right Time to Refresh Your Print Collateral

If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...

Talient Action Group Implements Prinect Heidelberg System

Talient Action Group Implements Prinect Heidelberg System

Prinect-Heidelberg system to increase print automation. [MANCHESTER, NH, February 2022—] Talient Action Group is excited to announce their implementation of Prinect a Heidelberg prepress system. The Prinect system is a prepress workflow that automates the processing...

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health is a federally qualified health center non-profit offering family-oriented primary care and support services. Through all its programs, Amoskeag Health serves over 14,579 patients annually across four locations. They struggled with managing their print...

One-Stop-Shop for Print and Specialty Items

One-Stop-Shop for Print and Specialty Items

NH-based EnviroVantage provides a full suite of environmental, demolition, and indoor air quality services offered from multiple locations in the northeast. EnviroVantage was looking to save time and money—they wanted to keep their print and promo items local and the...

The Best of Human Relationships and Online Tools

The Best of Human Relationships and Online Tools

Granite State Credit Union has been a client of Talient Action Group for nearly two decades. When GSCU was rebranding, Talient Action took the opportunity to help GSCU reimagine their print buying process and tools. We knew it was our responsibility to help our client...

Franchisees Customize Designs Online

Franchisees Customize Designs Online

Saving Time and Budget As a franchisor, it can be challenging for your franchisees to execute marketing on their own. They want help, but sometimes feel ‘corporate’ materials do not fit their local market. Conversely, franchisees that go rogue might not fit in with...