Calculating Your Retail Loss and Potential

by | Sep 3, 2020 | Commercial, SmarterPrint

With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an adjustment, but provides great marketing opportunities.

Of course, everyone knows the collection of data from an online storefront provides marketers the ability to target individuals with email and even direct mail based on browsing history and completed purchases. Remarketing ads can help target abandoned shopping carts, completed purchases for cross product up-sells, and even specific promotions based on page views. But, did you know that you can stand out from the rest of the retail world by using IP targeted direct mail to send physical mail to individuals who visited your web site, but did not identify themselves? It’s remarketing for the real world. At TAG, we believe data driven marketing is the smartest and best way to reach consumers when they are in the buying process.

Our proprietary system will analyze your data. We evaluate four key areas – Loyal Customers for potential cross-selling, At Risk Customers, Abandoned Carts from likely first time buyers, and Lost Customers who can be recovered. TAG’s Smarter Print tools for e-tailers imports data from leading commerce systems such as Magento, Shopify, BigCommerce, WooCommerce and Volusion. Our market driven algorithms are based on countless transactions and experience.

Allow your marketing team to perform at their peak performance levels by removing the simple known tasks and actions from their daily list. Take the headache off of your team. The automation we utilize is built upon algorithms that learn from your data, allowing us to tweak and make improvements to the performance along the way both easily and efficiently.

TAG e-tailer consultants can help identify your customer frequency, average cart sizes, cost of acquisition, conventional metrics that will help inform the potential for online automation.  We use this insight to uncover new areas of revenue opportunity for your business. The next step… build the automation so you can spend more time with the analytics and program improvements.

Millennials Embracing Print Like Never Before

Millennials Embracing Print Like Never Before

Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....

Print Has a Place in the Metaverse

Print Has a Place in the Metaverse

Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...

Impact of Digital Privacy Protection on Direct Mail

Impact of Digital Privacy Protection on Direct Mail

In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...

Knowing The Right Time to Refresh Your Print Collateral

Knowing The Right Time to Refresh Your Print Collateral

If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...

Talient Action Group Implements Prinect Heidelberg System

Talient Action Group Implements Prinect Heidelberg System

Prinect-Heidelberg system to increase print automation. [MANCHESTER, NH, February 2022—] Talient Action Group is excited to announce their implementation of Prinect a Heidelberg prepress system. The Prinect system is a prepress workflow that automates the processing...

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health Maximizes Print Management Efficiencies

Amoskeag Health is a federally qualified health center non-profit offering family-oriented primary care and support services. Through all its programs, Amoskeag Health serves over 14,579 patients annually across four locations. They struggled with managing their print...

One-Stop-Shop for Print and Specialty Items

One-Stop-Shop for Print and Specialty Items

NH-based EnviroVantage provides a full suite of environmental, demolition, and indoor air quality services offered from multiple locations in the northeast. EnviroVantage was looking to save time and money—they wanted to keep their print and promo items local and the...

The Best of Human Relationships and Online Tools

The Best of Human Relationships and Online Tools

Granite State Credit Union has been a client of Talient Action Group for nearly two decades. When GSCU was rebranding, Talient Action took the opportunity to help GSCU reimagine their print buying process and tools. We knew it was our responsibility to help our client...

Franchisees Customize Designs Online

Franchisees Customize Designs Online

Saving Time and Budget As a franchisor, it can be challenging for your franchisees to execute marketing on their own. They want help, but sometimes feel ‘corporate’ materials do not fit their local market. Conversely, franchisees that go rogue might not fit in with...

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group Uses Creative Print to Increase Response Rates

The Granite Group is a regional wholesale distributor of plumbing, heating, cooling, water, and propane supplies headquartered in Concord, NH with multiple distribution centers and branches throughout the Northeast. The Granite Group also operates retail showrooms...