With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an adjustment, but provides great marketing opportunities.
Of course, everyone knows the collection of data from an online storefront provides marketers the ability to target individuals with email and even direct mail based on browsing history and completed purchases. Remarketing ads can help target abandoned shopping carts, completed purchases for cross product up-sells, and even specific promotions based on page views. But, did you know that you can stand out from the rest of the retail world by using IP targeted direct mail to send physical mail to individuals who visited your web site, but did not identify themselves? It’s remarketing for the real world. At TAG, we believe data driven marketing is the smartest and best way to reach consumers when they are in the buying process.
Our proprietary system will analyze your data. We evaluate four key areas – Loyal Customers for potential cross-selling, At Risk Customers, Abandoned Carts from likely first time buyers, and Lost Customers who can be recovered. TAG’s Smarter Print tools for e-tailers imports data from leading commerce systems such as Magento, Shopify, BigCommerce, WooCommerce and Volusion. Our market driven algorithms are based on countless transactions and experience.
Allow your marketing team to perform at their peak performance levels by removing the simple known tasks and actions from their daily list. Take the headache off of your team. The automation we utilize is built upon algorithms that learn from your data, allowing us to tweak and make improvements to the performance along the way both easily and efficiently.
TAG e-tailer consultants can help identify your customer frequency, average cart sizes, cost of acquisition, conventional metrics that will help inform the potential for online automation. We use this insight to uncover new areas of revenue opportunity for your business. The next step… build the automation so you can spend more time with the analytics and program improvements.