Digital Printing Blog
Learn some great print tips and tricks.
The Granite Group Uses Creative Print to Increase Response Rates
The Granite Group is a regional wholesale distributor of plumbing, heating, cooling, water, and propane supplies headquartered in Concord, NH with multiple distribution centers and branches throughout the Northeast. The Granite Group also operates retail showrooms...
Web2Print: Vendors and Digital Asset Management
A company's desire to use great online print management technology is oftentimes halted by a fear of being locked into one vendor. We will do a bit of myth-busting, and you'll be amazed at your freedom. Web2Print allows for masterful control over inventory:...
Apple Email Changes Help Drive Direct Mail
If you've seen the declining email open rates, the email clients that separate your inbox from social and promotions, or just your own overflowing box, then you know email is losing its steam. That's why direct mail is becoming even more popular. Here's a great...
The Impact of Cookie Elimination on Print Marketing
Recently, Google announced that they would be eliminating the use of 3rd party cookies across their Chrome browser. The change has not been implemented yet but is expected to arrive within the next year. This change comes well after Safari and Firefox have already...
How Web2Print Can Help Your Franchise
For franchises and multi-location businesses, there are many moving parts to your marketing and promotions. It can be difficult to keep your brand well protected from decentralized users while still providing easy access to encourage marketing activity. At TAG,...
Your Creative Friend
We love our online design tools, but we also understand – you're not a designer. You excel in so many other areas, but designing that flyer, mail piece, or even just a business card, is not your thing. Well, stick to your thing, and we’ll stick...
The Psychology of Direct Mail
The life span of some emails is non-existent. It’s a glance at the from address or subject line and a press of the delete button. Many digital ads don’t even get a glance as web surfers scroll by the advertiser. There’s a reason impressions on...
The Arm Candy for Packaging
Some boxes are pretty – most shipping boxes are not. Perhaps society has become bored with the Amazon Smile box design. Maybe, we get excited to see a new vendor with unique packaging of a new style. Of course, we...
The Storefront Keeps Getting Better
As one of the industry’s first to offer Web2Print technology, Talient Action Group has spent the last decade fine-tuning and perfecting the tools and experience for our users. The overall response to our platform has illustrated just how beneficial the storefront is...
Gift Giving Made Easy Using TAG’s Storefront
Between tight schedules, the unavoidable craziness that deadlines bring, and endless options to choose from, finding the right corporate gift for your clients or employees is no easy task. There is no better way to show your gratitude for hard work and a strong...
Direct Mail ROI Increases During Pandemic
During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage...
The COVID Marketing Budget
The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...
Calculating Your Retail Loss and Potential
With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an...
Package Inserts Retain Customers & Increase Purchase Frequency
Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...
Direct Mail and Digital Ads Catapult Marketing Response
As marketers, we walk the line of invasion of privacy, and being great targets. Our clients love the digital world. It’s easier to spin up ads, set budgets, change messages, turn on and off campaigns. But, some of these good traits cause bad behavior. We should not be...
Impact of Direct Mail During COVID-19
The United States Post Office is a business just like any other. They have reported dramatic decreases in direct mail marketing due to COVID-19. Additionally, consumers are spending more time at home. The rate of purchase for many industries has dramatically increased...
What You Need to Know About Corporate Magazines
It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is...
Keep Them Coming Back: Building Brand Loyalty Programs that Work
Quit losing customers to your competitors. Win them over and keep them with a loyalty program. Brand loyalty comes in many shapes and forms. And print is always a necessary component. Print can be utilized in your loyalty program in several ways. Print is essential,...