Digital Printing Blog
Learn some great print tips and tricks.
The Psychology of Direct Mail
The life span of some emails is non-existent. It’s a glance at the from address or subject line and a press of the delete button. Many digital ads don’t even get a glance as web surfers scroll by the advertiser. There’s a reason impressions on...
The Arm Candy for Packaging
Some boxes are pretty – most shipping boxes are not. Perhaps society has become bored with the Amazon Smile box design. Maybe, we get excited to see a new vendor with unique packaging of a new style. Of course, we...
The Storefront Keeps Getting Better
As one of the industry’s first to offer Web2Print technology, Talient Action Group has spent the last decade fine-tuning and perfecting the tools and experience for our users. The overall response to our platform has illustrated just how beneficial the storefront is...
Gift Giving Made Easy Using TAG’s Storefront
Between tight schedules, the unavoidable craziness that deadlines bring, and endless options to choose from, finding the right corporate gift for your clients or employees is no easy task. There is no better way to show your gratitude for hard work and a strong...
Direct Mail ROI Increases During Pandemic
During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage...
The COVID Marketing Budget
The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...
Calculating Your Retail Loss and Potential
With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an...
Package Inserts Retain Customers & Increase Purchase Frequency
Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...
Direct Mail and Digital Ads Catapult Marketing Response
As marketers, we walk the line of invasion of privacy, and being great targets. Our clients love the digital world. It’s easier to spin up ads, set budgets, change messages, turn on and off campaigns. But, some of these good traits cause bad behavior. We should not be...
Impact of Direct Mail During COVID-19
The United States Post Office is a business just like any other. They have reported dramatic decreases in direct mail marketing due to COVID-19. Additionally, consumers are spending more time at home. The rate of purchase for many industries has dramatically increased...
What You Need to Know About Corporate Magazines
It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is...
Keep Them Coming Back: Building Brand Loyalty Programs that Work
Quit losing customers to your competitors. Win them over and keep them with a loyalty program. Brand loyalty comes in many shapes and forms. And print is always a necessary component. Print can be utilized in your loyalty program in several ways. Print is essential,...
USPS’s New Service Doubles Consumer Impressions for Free
Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...
Join Hammermill Paper in Supporting St. Jude Children’s Research Hospital
It’s always awesome to see brands giving back and Hammermill Paper is a leading example of how companies in the print business can make a difference. Since 2011, Hammermill has been a valuable partner of St. Jude Children’s Research Hospital by raising money,...
Digital Ads and Reverse IP Append Mail
There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...
Talient Action Gives Back: Toys for Tots, NH Food Bank, and The Liberty House
We love to support local charities, and give back to our community, this holiday season we had the honor of being a Toys for Tots drop off location, a partner of New Hampshire Food Bank’s Recipe for Success program and also collected donations of clothes and food for...
Social Good Marketing: Why Your Brand Needs to Give Back
Regardless of your industry, giving back is important. We can all agree that helping those in need is the right thing to do. Making a difference matters, which is why most successful brands are doing their best to speak directly to this widely held consumer value....
Community Banking with Every Door Direct Mail
EDDM – Every Door Direct Mail The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many bank marketers are not familiar with. Yet, they...