Digital Printing Blog

Learn some great print tips and tricks.
Digital Ads and Reverse IP Append Mail

Digital Ads and Reverse IP Append Mail

There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...

Social Good Marketing: Why Your Brand Needs to Give Back

Social Good Marketing: Why Your Brand Needs to Give Back

Regardless of your industry, giving back is important. We can all agree that helping those in need is the right thing to do. Making a difference matters, which is why most successful brands are doing their best to speak directly to this widely held consumer value....

Community Banking with Every Door Direct Mail

Community Banking with Every Door Direct Mail

EDDM – Every Door Direct Mail The US Post Office is meeting the demands of marketers and businesses with new and innovative programs. Familiar with Informed Delivery? What about EDDM? These are two services that many bank marketers are not familiar with. Yet, they...

Variable Data Print for Bank Marketing

Variable Data Print for Bank Marketing

Variable Data To Drive Banking Relationships  You already know that utilizing your customers’ data in your digital and print advertising campaigns is crucial for response rates which will translate into more accounts and deeper relationships, but how can you make...

How to Craft the Perfect Holiday Card

How to Craft the Perfect Holiday Card

Everyone enjoys opening their mailbox and finding it filled with holiday cards. 56% of people state receiving and reading mail is a “real pleasure” and they “look forward” to seeing what’s in their mailbox. Sending a holiday card is a no-brainer for any business. But,...

Why Print Consistency Matters: How to Keep Your Brand Aligned

Why Print Consistency Matters: How to Keep Your Brand Aligned

We’ve all heard that consistency is key, but what does that mean for a brand? In short, if your brand isn’t consistent across all of its marketing efforts, you’re probably doing more harm than good! Your brand’s consistency is part of what builds awareness and...

Nurturing the Banking Relationship

Nurturing the Banking Relationship

Lead Nurture Programs How easy is it to find the world’s best business development person? Yeah, we know it’s not easy. Lead nurture campaigns do more than you think. The premise of lead nurture is simple…. entice, engage and eventually close the deal. In banking, you...

Creative Print Techniques Die Cutting and White Ink 

Creative Print Techniques Die Cutting and White Ink 

Creative Print Techniques Die Cutting and White Ink  Expressing your creative side is both easier and more challenging when you add tons of technical production methods into the picture. As science continues to develop new substrates, inks and finishing surfaces, and...

Promises You Can Bank On

Promises You Can Bank On

Five Promises from TAG At TAG, our commitment to you can be easily seen in the five promises which we make to all our customers: We will reduce your print costs While price is rarely the sole factor that is considered when choosing a print partner, we recognize it’s...

Power of Banking & Direct Mail

Power of Banking & Direct Mail

Direct mail has been proven to have some of the highest response rates. The reasons are simple. It’s a great tactile experience with a long shelf life. The combination of email, digital ads, and direct mail is one of the strongest multi-channel approaches any bank or...

6 Print Ideas for Your Bank or Credit Union

6 Print Ideas for Your Bank or Credit Union

Marketing print service providers should help your bank or credit union: Acquire more retail and commercial banking customers Drive product specific utilization for loan, deposit and ancillary services Automate programs such as on-boarding and customer specific rate...

Handwriting in Business Communication

Handwriting in Business Communication

For most of us, opening our email is rarely an exciting experience. As soon as we hit our inbox, we are overwhelmed by the clutter of work emails, spam, and advertisements. Most of the emails feel impersonal, boring, and unnecessary. In contrast to that, many of us...

Business Cards, the Classic Way to Introduce Yourself

Business Cards, the Classic Way to Introduce Yourself

Many have forgotten the power and impact of the classic business card. There was once a time when everyone carried a collection of these in their pocket. The best networkers still do. That’s because business cards are the simplest and most effective way to cut through...

5 Reasons to Add Print to Your Next Marketing Campaign

5 Reasons to Add Print to Your Next Marketing Campaign

The creation of an omnichannel marketing campaign can be more complicated and incrementally more expensive. Many marketers believe a fully digital campaign will do the job, but they are more often than not drastically reducing their campaign’s effectiveness. Print is...

Talient Action Group & Ben Franklin Printers Merge Operations

Talient Action Group & Ben Franklin Printers Merge Operations

We have some exciting news! We are happy to announce that on May 20th Ben Franklin Printers (BFP) of Manchester, NH merged their operations and team with us. We are excited about this merger since these two teams are so perfectly aligned. We share many core values and...

Making the Most of Your Point of Sale

Making the Most of Your Point of Sale

The point of sale is one of, if not the most crucial, places in all of marketing. It is at this moment a consumer decides whether or not to buy your product.  You better bring your A-game! POS advertising can take place in many shapes and forms, but the classics...