Bank and Credit Union Marketing

Seeking new and innovative ways to grow your financial institution? Learn from the TAG team. Our experts have produced custom and automated programs for on-boarding, household account growth, and new deposit and lending relationship acquisitions. Increase your return on assets, and build an amazing FinTech brand.

Impact of Digital Privacy Protection on Direct Mail

Impact of Digital Privacy Protection on Direct Mail

In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...

Knowing The Right Time to Refresh Your Print Collateral

Knowing The Right Time to Refresh Your Print Collateral

If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...

Your Creative Friend

Your Creative Friend

We love our online design tools, but we also understand – you're not a designer. You excel in so many other areas, but designing that flyer, mail piece, or even just a business card, is not your thing. Well, stick to your thing, and we’ll stick...

The Psychology of Direct Mail

The Psychology of Direct Mail

The life span of some emails is non-existent. It’s a glance at the from address or subject line and a press of the delete button. Many digital ads don’t even get a glance as web surfers scroll by the advertiser. There’s a reason impressions on...

The Arm Candy for Packaging

The Arm Candy for Packaging

Some boxes are pretty – most shipping boxes are not. Perhaps society has become bored with the Amazon Smile box design. Maybe, we get excited to see a new vendor with unique packaging of a new style. Of course, we...

The Storefront Keeps Getting Better

The Storefront Keeps Getting Better

As one of the industry’s first to offer Web2Print technology, Talient Action Group has spent the last decade fine-tuning and perfecting the tools and experience for our users. The overall response to our platform has illustrated just how beneficial the storefront is...

Gift Giving Made Easy Using TAG’s Storefront

Gift Giving Made Easy Using TAG’s Storefront

Between tight schedules, the unavoidable craziness that deadlines bring, and endless options to choose from, finding the right corporate gift for your clients or employees is no easy task. There is no better way to show your gratitude for hard work and a strong...

Direct Mail ROI Increases During Pandemic

Direct Mail ROI Increases During Pandemic

During a time when everyone is quarantining from home for 22 hours a day, the menial trips to the grocery store and even the mailbox can seem like exciting ways of “getting out.” Why not capitalize on these small moments of excitement in an individual’s day to engage...

The COVID Marketing Budget

The COVID Marketing Budget

The onset of a global pandemic has proven to be difficult for all facets of business life. It has companies exploring new ways of reaching and communicating with their consumers, as the areas in which they once exceled could be essentially obsolete. This demand to...

Calculating Your Retail Loss and Potential

Calculating Your Retail Loss and Potential

With retail operations experiencing major losses in revenue due to lower levels of physical store traffic, companies are being forced to adapt to online retail services. Shifting focus from your brick and mortar locations to an e-tailer approach can be quite an...

Package Inserts Retain Customers & Increase Purchase Frequency

Package Inserts Retain Customers & Increase Purchase Frequency

Marketers everywhere are finally realizing there is more to product packaging than simply the shipping box. Inclusion of a package insert offers your brand the ability to deliver low cost, highly engaging content. It is a great way to speak directly to new and current...

What You Need to Know About Corporate Magazines

What You Need to Know About Corporate Magazines

It’s time for a marketing pop quiz! Question: 91% of American adults read content from ____ in the last six months? Social MediaBillboardsMagazinesNewspapers The majority of us would probably guess a or b. But the true answer is...

USPS’s New Service Doubles Consumer Impressions for Free

USPS’s New Service Doubles Consumer Impressions for Free

Informed Delivery is a consumer-facing feature offered by USPS® that provides users with free digital previews of their household mail. See what’s in your mailbox in your email the same day it arrives! Any person can sign up for Informed Delivery. By signing up, you...

Digital Ads and Reverse IP Append Mail

Digital Ads and Reverse IP Append Mail

There is no silver bullet to advertising, as professional marketers know. It’s about aligning all the stars. In this case, the stars are audience segments, targets, messaging, channels, calls-to-action, promotions, and everything else related to an ad campaign. Most...