by Sean Owen | Nov 20, 2022 | Academic, Banking, Commercial, Franchise Or Multi-Location, SmarterPrint
There is a common misconception that if you are doing digital marketing then you do not need to have print marketing in your strategy. This however is far from the truth, since print plays an important role in reaching your consumers. Print also yields some of the...
by Sean Owen | May 11, 2022 | Commercial, Content, News, SmarterPrint
Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....
by Sean Owen | Mar 7, 2022 | Commercial, Content, News, SmarterPrint
Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...
by Sean Owen | Apr 28, 2020 | Commercial, Content, Our Work
As marketers, we walk the line of invasion of privacy, and being great targets. Our clients love the digital world. It’s easier to spin up ads, set budgets, change messages, turn on and off campaigns. But, some of these good traits cause bad behavior. We should not be...
by Sean Owen | Apr 28, 2020 | Commercial, Content, Our Work
The United States Post Office is a business just like any other. They have reported dramatic decreases in direct mail marketing due to COVID-19. Additionally, consumers are spending more time at home. The rate of purchase for many industries has dramatically increased...
