If you’ve seen the declining email open rates, the email clients that separate your inbox from social and promotions, or just your own overflowing box, then you know email is losing its steam. That’s why direct mail is becoming even more popular. Here’s a great article from our friends at wedü on Apple’s most recent changes further damaging the effectiveness of email.
Check out the article here.
How print buying has shifted to building print marketing relationships.
To thrive in the world of print ordering websites, embracing innovative approaches is essential. Video is a game-changer that can transform your web2print portal, benefiting both training and product showcasing. 1. Engaging Training: Replace static guides with...
Digital printing with HP Indigo technology clearly leads the commercial print world.
Heidelberg SpeedMaster 74 added to Talient Action Group’s production facility.
It’s a competitive business landscape out there. You are constantly seeking effective marketing strategies to enhance your brand recognition, customer engagement, and even motivate employees. Look to promotional products to help. Branded products serve as tangible...
Web-to-print technology has revolutionized the printing industry. The traditional core benefit enables businesses to streamline their print ordering processes saving time and money. The latest developments are positioning ROI as the greatest benefit. Today, web2print...
There is a common misconception that if you are doing digital marketing then you do not need to have print marketing in your strategy. This however is far from the truth, since print plays an important role in reaching your consumers. Print also yields some of the...
Get your stamps ready! There has long been a misinterpretation that Millennials are focused on digital and only digital. The truth is, that businesses can utilize other communication styles like direct mail to get their attention equally, if not more successfully....
Can the metaverse increase your response rates 6.5x – read on. The metaverse is the next big technology advancement set to change how people interact with one another forever. This fictional world creates a virtual space that focuses on social connection. So, what...
In a digital world where consumers are more and more concerned about their data privacy, major players like Apple have implemented extensive privacy protection policies and tools to provide greater security. Along with these new security measures come many new rules,...
If you haven’t looked at your marketing collateral, there is no better time to start. An essential part of driving new business is your company’s printed sales material. Remember, every part of your marketing collateral needs to communicate your company's message,...
Prinect-Heidelberg system to increase print automation. [MANCHESTER, NH, February 2022—] Talient Action Group is excited to announce their implementation of Prinect a Heidelberg prepress system. The Prinect system is a prepress workflow that automates the processing...